Art der Beschäftigung: Vollzeit
To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.
- To build the brand image, develop visibility and reinforce locally its reputation over time
- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
- Develop a communication plan with the Marketing Director, validated by the GM.
- be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
- find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
- work in close cooperation with Brands’ main offices in Paris;
- work in close cooperation with Marketing team.
- analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
- communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
- initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up.
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