Funktion: Digitales Marketing
Art der Beschäftigung: Vollzeit
Ort: Ho Chi Minh City
L’Oréal Vietnam is #1 Beauty company in Vietnam, and it holds the leading position in Online Beauty through a diversity of channels across Pure Players (Lazada, Shopee, Tiki), TikTok Shop for shoppertainment, and the e-Boutiques for experience and loyalty.
The role of the CDMO team is to drive long-term strategy, lying down enablers and build Group synergies to enable L’Oréal to be 1st in Digital, famously ahead of all.
The CDMO Ecommerce Head role is to support, consult and collaborate with the Divisions in driving hyper growth and accelerate path to profitability online across all divisions and brands:
This role reports directly to the Chief Digital & Marketing Officer (CDMO). It is expected to be hands-on, largely an individual contributor who can take full ownership of the key partnerships management, KPI setting & monitoring and projects advancement under supervision of the CDMO. In addition, collaboration within the CDMO team members and stakeholders outside the team is vital to the success of the role.
A successful applicant would be a leader in the digital & ecommerce space with a track record of data driven growth online, powered by effective e-commerce & media strategies. Ability to strategize long term growth, lead projects with an ecosystem view in mind, identify key growth opportunities as well as senior stakeholder management is essential for success.
· Drives E-Commerce Strategy & key partnerships
Support, consult, collaborate with the Divisions in driving hyper growth online across all divisions and brands.
Develop group’s 3y e-com targets and build strategy across channels to ensure the Group captures all opportunities and grow sustainably.
SHP/LZD/TT: Lead the coordination and governance of our online JBPs with a strategic and integrated approach across the Group (“One Group” approach)
Explore new business opportunities
Coordinate cross-functional teams’ enabler new business opportunity and design pilot-test and key KPI for success
Support division with business case and monitor successful implementation.
The Ecommerce Head shall develop deep understanding of business objective and challenges of each division and consolidate/prioritize them to orchestrate the other enabling functions of the Vietnam / Regional IT and CDMO teams to support the business:
The regional Ecommerce Centre of Excellence is shaping the future of digital beauty for the region and it is often requiring the market to implement new transformative & innovative projects across divisions. The Ecommerce Head shall be the SPOC and the market lead from inception to implementation.
- Bachelor’s degree or equivalent practical experience
- At least 8-10 years of experience in e-commerce, media, brand management or sales
- Experience with Ecommerce marketplaces and possibly a good command of retail & performance media
- Strategic thinking and analytical
- Track record of delivering results that is timely, relevant & effective
- Excellent collaborative and cross functional skills , able to take ecosystem view in any new projects
- Excellent communication, influence and presentation skills
- Growth mindset