Funktion: Marketing

Art der Beschäftigung: Vollzeit

Ort: Jersey City, NJ

Land/Region: United States

Job Description Form

General Information:

Job Title:  Director – Product Development, Make-up Category


Function:  DMI Marketing

Division:  It Cosmetics DMI

Supervisor Title: VP, DMI Product Development (Make-up & Skincare)

Location:  Jersey City, NJ

Job Summary:

The Director of Product Development will partner with the VP, Product Development to manage the product development and innovation for the It Cosmetics Make-up category, from concept to first delivery of production, while also leading specific projects. In partnership with their team, they will:


- Build and propose brand innovation strategy, preparing new product concepts, and brainstorming technology and ingredient stories

- Develop new products – positioning, concepts and claims, evaluate, test internally and select prototypes.   

- Partner with legal team, claims and regulatory to make sure all facets of launches are on time and in live with PD view of product – negotiate claims when needed.

- Monitor, track and evaluate new products and reformulations’ lab samples.

- Assist in the development of product packaging, copy and launch materials, collaborating with Creative, Marketing, Development and PR. Brief Education Team on new products.

- Prepare formula information for marketing books for each new launch to be distributed internally and globally.

- Develop collaborative relationships with outside vendors to bring products to shelf.

- Conduct a performance of gap analysis in order to establish product differentiation that will lead to the product's ultimate success

- Collaborate with cross functional teams to meet all project timeline milestones – formula evaluation/approval, shade evaluation/ approval (travel on-site as needed), Marketing Book, AW release, and claims testing

- Work in partnership with R&D, Safety, Regulatory, Legal and Manufacturing partners

- Communicate with vendors on product briefs, shade direction, and assortments

- Must have strong understanding of chemistry, formulation, and ingredients. Able to Provide detailed written and verbal directions to chemist on texture, color and performance. 

- Create global shade ranges that meet all local trend needs


- Ensure all consumer research objectives are clearly stated and met. Work with marketing & lab partners in the development of the questionnaire and sub sequent review / analysis of the data.

- Coordinate in-house product evaluation studies.


- Keep abreast of new/upcoming launches and their strategic importance to the market place worldwide

- Maintain relevant information of new competitive entries, ingredients and associated claims’ benefits – as well as new industrial/technical processing capabilities.

- Monitor and track new product trends and technology.


- Lead with empathy

- Inspire, coach and develop immediate team of two

- Build strong cross functional partnerships

- Strong skills in resolving daily internal and external problems and challenges in Product Development that affect a product's financial and market success

Job Requirements:

- Bachelor’s degree

- 7+ years relevant experience in the Makeup industry, specifically in international markets

- Strong understanding of key beauty markets (US, EU, Asia), key competitors and key beauty categories a plus

- Knowledge of beauty trends

- Strong People Leadership Skills

- Exceptional oral, written, and interpersonal communication skills

- Strong analytical skills

- Strong organizational and follow-up skills

- Ability to multitask in a fast-paced environment, work under pressure and meet fluctuating deadlines

- Action Oriented: Proactive and resourceful – extremely agile and ability to seamlessly pivot directions based on business needs

- Proficiency in Microsoft Office

- Strong presentation skills

- Ability to Travel to our Labs in Clark, NJ

Judgment and Decision Making:

Impactful force in creative vision of the brand.  Intermittent supervision of decisions and judgments by VP, DMI Product Development.


Salary Range: $139,700-$199,100 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

·         Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  

·         Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 

·         Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  

·         Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  

·         Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  

·         Employee Resource Groups (Think Tanks and Innovation Squads)  

·         Access to Mental Health & Wellness Programs   

Please note
:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any