Director - Social Listening

Job Title: Director, Social Listening & Analytics – LUXE Digital Accelerator

Division: Luxury Products Division

Location:  NY, 10 Hudson Yards, New York, NY 10001

Reports To:  VP, Advocacy & Influence – LUXE Digital Accelerator

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

 At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.

What You Will Do:

The Director, Social Listening & Analytics will be tasked with leading the social listening strategy, insights/analysis across L’Oréal’s LUXE Division. This individual will lead a team to help bring our vision and strategy to life across the full portfolio of L’Oréal Luxe brands. 

Using social listening and sentiment-analysis tools, this individual will be responsible with the team to uncover ascending currents on topics related to makeup, skincare and fragrance in real time and trends to alert LUXE brands to activate against those trends at scale.  Must be able to translate the data into applicable culturally relevant US trends via existing and emerging social platforms.

Candidate must have the capacity and proven experience to translate the data uncovered into trends and deliver knowledge to the trend influencer relations teams on how content creators can build relevant content against the trends.

This individual will also manage a team dedicated to monitoring and tracking all relevant social conversations mentions and content (paid and organic) across the full portfolio of L’Oréal Luxe brands to allow for real-time optimizations and community growth.

This individual will provide thought leadership around social media data collection, strategies, and best practices to allow team and for real-time optimizations. Additionally, this role will be accountable for leading daily/weekly/monthly analysis and conversation monitoring across all key social platforms.

Job Duties and Accountabilities

·       Develop divisional social listening frame and strategy

·       Set and monitor KPIs and metrics to measure and evaluate impact

·       Lead the KPI-first mindset for the function by constantly measuring the # of trends uncovered, activated and measuring the impact on the US A&I Share of the influencer market

• Track, monitor and share out top conversations, engagements and brand mentions/posts across owned Luxe social channels and influencer communities
• Track, monitor and share daily, weekly, monthly insights and learnings (relevant per brand and axe)
• Develop and roll-out divisional process to allow the division and brands to leverage social insights in real time
• Provide consulting and ongoing guidance to brand teams in line with the overall L’Oreal Luxe social strategy
• Execute weekly and monthly social reports for distribution across all mgmt.. levels
• Lead quarterly competitive analysis optimization meetings
• Track, monitor and share out industry trends and conversations across social to help inform brand/campaign strategies and growth opportunities
• Inform key stakeholders of social sentiment/community engagements
• Stay on top of social media trends and communicate key insights/takeaways across Luxe (daily and/or weekly)

 Key Challenges, Issues and Complexity 

This individual will work closely with influencer management leads within each category (makeup, skincare & fragrance) across L’Oréal Luxe portfolio. This person will also serve as a connector between LUXE Accelerator Teams and the Le Care team.  

This individual is observant, clever, and has something additive to say that is going to get people to click the "like" button. This individual is closely in tune with the overall social conversation, and can quickly identify trends, and engagement opportunities to insert the brand in.

This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences through community management.

What We Are Looking For:

Required Qualifications:

• College Degree
• 8-10 years of experience in Influencer Marketing and Social Media
• Passion for beauty, trends, social media, and storytelling
• Luxury and/or beauty experience preferred
• A natural relationship builder with the ability to work well with a network
• Experience in community building and influencer campaign management

• Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously​
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
• Proven writing skills (technical and creative)
• Strong analytic skills in assessing ROI for impact of efforts

This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.

Preferred Qualifications:

• Advanced Degrees
• Relevant Industry Certifications

What’s In It For You:

• Salary Range: $139,700-199,100
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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