E-Boutique Manager MYSG

Summary

We are currently looking for a E-Boutique Manager to oversee the brand's online sales and development of an excellent user experience and customer journey on the web. You will be tasked to look after the brand's e-boutique. 

Job Description 

•           Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.

•           Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective

•           Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers

•           Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase

•           Works closely with marketing to define the consumer experience and e-merchandising

•           Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

•           Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies

•           Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

•           Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

•           Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands)

•           Execute the local digital marketing strategy to develop the brand positioning in the Country. 

•           Ensure local marketing, communication, and commercial coverage towards developing the consumer engagement and loyalty.

•           Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose

•           Place consumer’s insights at the heart of the marketing and business model

•           Develop and manage online brand and product campaigns to raise brand awareness

•           Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that partner and challenge media agency (including on innovative mechanisms)

•           Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition 

•           Develop and mentor the Digital team

•           Identify online and offline drivers and articulate the digital strategy with the brand positioning

•           Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation

Minimum Qualifications

·       Bachelor’s degree or equivalent practical experience

·       At least 5 years of experience in e-Commerce

·       Highly organized, with the ability to prioritize and adapt within a fast-paced, changing environment

·       Strong interpersonal skills and communication skills to engage and build relationships with all levels of internal and external stakeholders

·       Experience in e-Commerce (SEO, media, onsite conversion rate optimization tools)

Preferred Qualifications

·       Knowledge of CMS platforms (Salesforce Commerce Cloud) is preferred

·       Experience in digital project management and technical implementations