Funktion: Marketing

Art der Beschäftigung: Vollzeit

Ort: Petaling Jaya

Land/Region: Malaysia

The Trade Marketing personnel is responsible in building PPD brands’ equity and driving strong in-salon brand presence through strategic channels and key business partners activation planning which encompasses salon upgrade, merchandising & POSM development, key accounts activation and planning. The personnel will also be responsible in driving strong collaboration across Product teams, Commercial, Education, Digital, & agencies to ensure timely execution.

Key Responsibilities 
Develop and continuously enhance brand salon emotion concept in both salon and selective channels with customization and adaptations
Enhance consumer experience in-store by channeling consumer insights & leveraging brand positioning and DNA
Implement the merchandising solutions for in-salon touch points including retail display, colorbar, backbar, window display, visual spaces, and other POS materials in line with brand direction
Develop effective trade marketing communication according to brand direction via close collaboration with marketing teams
Responsible for design, sourcing, and execution on permanent merchandising display and other merchandising materials via strong collaboration with marketing
Assist with brand planogram for salons and selective channel distribution points and other permanent merchandising displays based on a deep understanding of consumer journey, product launch plan, brand strategy and merchandising guidelines
Support marketing team on the execution of trade / public events
Communicate with internal and external stakeholders to coordinate the conceptualization, fabrication / production, delivery, installation and maintenance of merchandising materials
Close collaboration with brand key accounts to work on salon activation initiatives with the purpose of consumer recruitment and engagement 
Update key visuals and merchandising catalogues
Manage trade marketing budget allocated by brands

3-5 years Experience in trade marketing
Strong knowhow and collaborative skills in Managing multiple stakeholders to achieve objective i.e Commercial and Product team
Experience in managing suppliers to ensure execution of trade activation is timely executed
Ability to manage excel and track work progress and manage budgets