Implements medical visit team strategy at regional level and manages a team of medical representatives.
KEY JOB ACCOUNTABILITIES
Roll out and ensure operational monitoring of the regional medical strategy:
• Implement an action plan in line with the medical visiting plan
• Organize events involving health professionals in conjunction with medical relations
• Be a creative force for producing communication and event-related materials
• Analyze quantitative and qualitative dashboards: interpreting results, circulating information, implementing corrective action and following up on activity
• Allocate resources while optimizing ROI - Ensure synergy with commercial teams to increase sell-out
• Responsible for meeting the sales target quotas for the medical team (Sell In)
Manage and drive the team in line with medical detailing’s strategy of excellence:
• Organize, coordinate, manage and motivate the team
• Guide professional development monitoring of medical representatives: continuous assessment of scientific, product and regulatory knowledge and proficiency in communication techniques and tools (CRM/CLM platform)
• Monitor and drive the teams’ sectorial action plans
Develop local medical relations
• Identify local KOLs and propose them to Medical Relations, professional relations with KOLs and institutional partners
• Coordinate organization of, and participation in congresses and symposia in the scope.
Ensure links and collaboration with headquarter-based teams (marketing, medical relations, sales, digital, etc.):
• Ensure competitive and environmental monitoring related to medical activity and feed it back up to headquarters
• Ensure training and respect of both internal and external ethical standards regarding relations with health professionals
SKILLS & ABILITIES
MEDICAL DETAILING SKILLS:
Pharmaceutical background. Targeting and segmentation follow-up • Builds an interactive and customized dialogue with the physician • Treats objections, obtains prescriptions • Creates and updates the physician’s file
SCIENTIFIC KNOWLEDGE:
• Knows skin and hair physio-pathologies and the medical environment • Knows our products and competition (formulas and patients benefits) • Develops one’s local medical network • Knows regulatory constraints
ENTREPRENEURSHIP ON ONE’S TERRITORY
• Analyzes key performance indicators on one’s territory • Implements and adjusts sectoral action plan • Interacts with the Sales Rep(s) to build synergies • Develops Rx counter training in the point of sales
COLLABORATIVE BRAND & TEAM BUILDING • Develops competitive intelligence • Focuses on brand Must Have projects according to the country strategy • Participates in prospective task forces
