KEY JOB ACCOUNTABILITIES:
- Drive and implement the MARKET INSIGHTS AND BUSINESS INTELLIGENCE action plan by providing high-quality deliverables into the growth strategy of the business
- Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief
- Use and develop appropriate methods (including social listening) to answer hypothesis of the brief
- Plan and carry out studies (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth), collect 360 data and always guarantee reliability and quality of data (process and content).
- Contribute to data intelligence with stakeholders and develop data and tools software expertise
- Analyze results and translate data into meaningful consumer and market insights (integrating new trends, prospective/innovation and socio-economical data) in internal decision making
- Drive and challenge agencies on external studies and guarantee application and compliance to Group methods and standards. - Create and maintain constructive relationships with the agencies.
- Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project mods
- Present and communicate sharp, clear, strong messages, directly useful for top management to make decisions
- Monitor the budget in scope
PROFESSIONAL & TECHNICAL COMPETENCIESCONSUMER RESEARCH INNOVATOR
• GUIDES AND CHALLENGES BUSINESS NEEDS INTO A BRIEF
• ADOPTS RELEVANT LEADING-EDGE TOOLS INCLUDING DIGITAL
• IDENTIFIES, SELECTS AND CHALLENGES NEW AND EXISTING EXTERNAL PARTNERS
• LEADS RESEARCH PROJECTS UNTIL RESULTS INTEGRATION DATA INTEGRATOR
• IS FUTURE ORIENTED & DETECTS NEW TRENDS • DRIVES, COLLECTS AND ANALYSES DATA (BRAND, PRODUCT EXPERIENCES, MARKET & SHOPPER)
• INTEGRATES SOCIAL INSIGHTS DATA
• IS STATISTICS SAVVY & MAKES NUMBERS MEANINGFUL
• SUMMARIZES AND LEVERAGES 360 DATA (INCL DIGITAL, CRM, MEDIA , RETAILERS…) CONSUMER CHAMPION
• BUILDS & TRANSMITS A CONSUMER CENTRIC CULTURE
• COMMUNICATES INSIGHTS WITH IMPACT, CLARITY AND CONVICTION
• COLLABORATES EFFECTIVELY WITH DIFFERENT INTERNAL AND EXTERNAL EXPERT COMMUNITIES BUSINESS INFLUENCER
• ACTS AS STRATEGIC BUSINESS PARTNER
• TRANSFORMS INSIGHTS INTO BUSINESS OPPORTUNITIES
• DEVELOPS AND IMPLEMENTS A CMI VISION FOR THE FUTURE
L'ORÉAL COMPETENCIES
• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR
