Funktion: Marketing

Art der Beschäftigung: Vollzeit

Ort: Ho Chi Minh City

Land/Region: Vietnam

Main Tasks & Responsibilities

    • Builds overall E-store brand image: content, layout, promotions (bundles) & story
    • Translates and writes local Copy in line with Regional guidelines
    • Sets brand pricing & Promotional strategy
    • Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media (incl. media budget)
    • Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform
    • Responsible for developing marketing tools for the platform.
    • Define target Product/ Key Word
    • Define Cross Selling Frame
    • Improve Ratings and Reviews for pillar product by building insights on this data
    • Constantly work on the buyer data to improve loyalty & repurchase

Experience & Capabilities

    • Existing talent from Marketing or Digital who has an interest in E-commerce & willing to learn.
    • Strong Operational Marketing profile capable of building detailed activity plans.
    • Collaborative and able to work between Sales & Mktg to build the right plan.
    • Analytical.