Senior Product Manager - Kérastase

• Initiation and execution of category marketing plan in line with total brand strategy
• Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan
• Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy
• Manage business drivers efficiency of the category
• Guide portfolio priorities, develop new product launch plan/ innovation plan in line with business strategy and objectives
• Develop and manage media plan in effectiveness and efficiency
• Creation and execution a great product animation/ activation to build brand equity and drive sales results
• Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives
• Manage digital excellence, marketing mix – digital, PR, POS
• Responsible for turnover and marketing plan.
• Manage the budget, sales forecast, price strategy, profitability

·        Coordinate with salons, establish Kérastase institutes

·        Working hand in hand with sales/education