Senior Manager, Community Management

Job Title:             Senior Manager, Community Management, LUXE Digital Accelerator

 Division:             L’OREAL Luxe

Location:           NY, 10 Hudson Yards, New York, NY 10001

Reports To:         VP, Advocacy & Influence – LUXE Digital Accelerator

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.

What You Will Do:

The Senior Manager, Community Management - a creator content expert - will be tasked with setting the L’Oréal LUXE community management strategy across our LUXE portfolio of brands. The candidate will be a true people leader and act as the functional expert on this topic to ensure that the community managers in each brand have the tools and strategic guidance to allow for accelerated growth of core communities through earned content and on owned social platforms.  

Job Duties and Accountabilities

·         Lead the management and execution of the ongoing community strategy for the LUXE division and animate the group of community managers positioned in the LUXE brands 

·         Develop playbooks and toolkits leveraging best practices that help widen the reach and increase engagement across brands’ social channels

·         Coordinate with Marketing, PR, CRM, Ecomm and Customer Relations teams (L’Oréal Le Care) to develop and execute effective strategies that foster community growth and loyalty

·         Be the resident expert on industry and cultural trends to align social and digital strategy with broader marketing and partnership initiatives

·         Lead the crafting of creative briefs and inspiration to prompt new ideas and thinking of how to engage with our current and future community

·         Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings

·         Track performance in real time and drive weekly/monthly Real Time Optimization calls with the brand community managers

·         Develop community/fan group strategies and activations to help continuously drive authentic relationships

·         Ensure brand community managers have the proper brand voice for which to apply when working within the communities

·         Help identify key activations with other like-minded brands to develop and execute cross-promotional tactics on social media (giveaways, collabs, etc)

·         Regularly track, analyze, and report on the performance of campaigns, content, and overall sentiment analysis

·         Ensure brands are growing the US A&I Market share by ensuring they generate sustained partnerships by identifying core community members and pulling them into the advocacy and influence funnel for brand.

Key Challenges, Issues and Complexity 

This individual is observant, clever, and has something additive to say that is going to get people to click the "like" button. This individual is closely in-tune with the overall social conversation, and can quickly identify trends, and engagement opportunities for the brands to take part.

The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute.  This person must bring a collaborative mentality to the Advocacy & Influence space with a mindset of team success in all activations throughout the organization. 

This individual is excited to dig into the data and identify learnings and insights that will help the greater division and its brands develop new creative content strategies, formats, and ways of reaching audiences.

This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.

What We Are Looking For:

Required Qualifications:

• College Degree
• 7+ years of experience in Influencer Marketing, Community Management and Social Media
• Passion for beauty, trends, social media, and storytelling
• Luxury and/or beauty experience preferred
• A natural relationship builder with the ability to work well with a network
• Experience in community building and influencer campaign management
• Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously​
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
• Proven writing skills (technical and creative)
• Strong analytic skills in assessing ROI for impact of efforts

This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.

Preferred Qualifications:

• Advanced Degrees
• Relevant Industry Certifications

What’s In It For You:

• Salary Range: $117,300 - $164,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.