L'OREAL
Vice President, Fragrances
L'Oreal International Distribution (LID)
Brands: Cacharel, Diesel, Guy Laroche, Paloma Picasso, Vanderbilt
Location: Miami, Florida (hybrid)
Net Sales: Y1 25M€, Y5 50M€
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. As the Vice President, Fragrances for our growing International Distribution organization, you will oversee the expansion of a portfolio of luxury fragrance brands. The LID group is expected to double in size and your leadership, experience, collaboration, strategic vision and operational excellence will ensure that success.
Responsibilities:
- Develop and pilot the strategies for the LID North America zone:
- Management, negotiation and optimization of the external partnership with our distributors
- Brand building complete 3Y plans
- Ensure financials objective are met internally as well as at the partner level
- Build 5Y plan expansion vision
- Brand building through marketing strategies to develop brand image & awareness with target consumers ensuring coherence with the international positioning, leveraging external agencies (Media with OMG, OneInfluence agency, PR, etc)
- Define the strategic orientations and the 3Y plan
- Identify portfolio priorities (launches, hero products, baseline)
- Frame consumer data and insight analysis, share with the global marketing teams (DMIs) to ensure coherence of new product developement with our zone’s needs
- Localize the international launches and create the right attack angle for the zone to create integrated, engaging, coherent consumer experience with the brand
- Supervise all the steps of the process and ensure timeline is respected
- Guide the marketing strategy mix (IMC/360/Digital/Retail)
- Adapt to zone the communication assets (image, digital, point of sale)
General Management:- Complete financial top to bottom P&L management; sales forecast, pricing strategies, profitability, financial structure levers, etc
- Development and optimization of ways of working with the finance and operations teams to increase efficiency and automatization of processes
- Build, develop and manage a team of three (3). Lead, train, elevate and support their progress to develop their expertise, competencies and engagement
- Engaged and active member of the LID North America zone's management committee
- Member of the LID Worldwide Marketing Committee
- Representation of the LID North America zone with the brand’s DMI & LLD Division President at the Strategic Alignment Meetings
- Drive Meetings, CDM, …
What’s In It For You:
- Competitive Benefit Package (Medical, Dental, Vision, Retirement Savings Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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