Mission:

• Be the voice of the brand in internal commercial meetings, manage communication flow between brand and commercial teams being a valuable bridge to drive sales brands needs towards division functions
• Develop and plan the brand Go-To-Market strategy, monitoring and helping in driving sell-out and sell-in performance of the assigned brand/s, in collaboration with the Brand Functions and Commercial Team

Main responsibilities

• Propose and drive Brand sell-out and sell-in planin coherence with LL retailer’s strategy and frame

• Responsible for Brand POS (Launches, Promo, Coffret, Catalogue) and creation/size animations at total brand level and carry out monthly gap check
• Budget/Trend processes:act as main referent for the brand GM, the Brand Controller/SlsController and the BI&Sls Dev Manager and elaborate the main sales brand docs (egEvol Distrib/SISO coherence)?Guarantee the SISO balance and keep gap SISO under control at brand level
• Act as the main commercial reference point during Validation Meetings and be responsible for phase in phase out decisionBudget, Planning and MonitoringBrand Commercial StartegyBook & Canvass
• Mktg Book Sizing & Validation
• Study & elaborate book proposals in collaboration with Brand Marketing team/Demand Planner/COGE + finding advice of KAMs/Head of Channels?Share the proposals with LL throughout BI&Sls Dev
• Monthly presents the most important books proposals in LL Commercial Comex for validation
• Responsible for creating the Commercial Book at brand level for Canvass?Collaborate and support BI&Sls Dev Team in Promo monitorining and creation?Responsible for the correct information on Brand “Copia Comm” and Brand Catalogue
• Responsible, in collaboration with mktg and supply team that launches/promo and coffret are invoiced correctly with all the material associated correctly to orders (Pesee)
• Ensure that the brand’s marketing guidelines are translated in the commercial strategy
• Trait-d’union with Activation team for  the brands’ investment plans
• Size correctly the distribution of the brand studying plans for doors closing/opening and the right clusterization by segment/door potential
• Develop and set ad hoc analysis to define action plan and important insights to better understand the mkt and  to implement an effective commercial strategy of the brand