Job Title:           AVP, CRM, LUXE 

Division:           Luxe Division

Reporting:        VP of DDX, LUXE

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Urban Decay, IT Cosmetics and Youth to the People as well as lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Viktor & Rolf and Mugler.
 

Overview:

The Consumer Data Activation Lead is a key member of our organization responsible for managing their brand’s day-to-day CRM business and drive revenue for D2C. As part of the US Luxe CDMO, the AVP of CDALs / CRM will lead the activation team. This role will support the long-term vision of developing data-driven consumer marketing to build profitable, long-term customer relationships. This individual will evolve the division’s approach to loyalty and database driven strategies, while providing consumer insights and learnings to cross-functional leaders. The AVP of CDALs will collaborate with multiple stakeholders to drive direct-to-consumer programs and merge learnings from multiple data sources to create channel level strategies. This role will analyze and optimize current programs, while collaborating on the implementation of new ones. Among these responsibilities, the AVP will also be expected to lead a team collaboratively and cross-functionally to provide clear objectives and outcomes through open and direct communication. 

The AVP of CDALs / CRM is accountable to: 

•  Continually refine and optimize direct-to-consumer communications, email, SMS, and execute omnichannel marketing strategies to drive revenue and customer retention. 
• Management and development of Consumer Data Activation Lead team

Consumer Focused Responsibilities:

• On-going CRM testing, execution, and optimization of omnichannel marketing strategies to drive customer retention.
• Execute CRM & Loyalty strategies in media planning, campaign development, testing, management, and optimization to advance business at the division and brand levels by bridging known and unknown data sources
• Responsible for customer analytics and behavioral reporting in cooperation with third party vendor. Analyze customer data to inform marketing decisions. Track, evaluate, and disseminate CRM; apply learnings to advance and optimize programs.
• Manage lifecycle marketing strategies which identify valuable consumers and opportunities that drive increased engagement and revenue

Collaboration & Coaching

• Manage the compilation and presentation of CRM reporting and status to cross-functional stakeholders
• Partner with D2C, Marketing and Creative teams to amplify brand initiatives and launches
• Set team goals and objectives for the year, quarter, and month-by-month for new prospects and leads to customer conversion. 
• Track and report each initiative’s results against KPIs and identify learning for immediate corrective action or for organizational learning for next time.
• Coach and develop team to grow, thrive and contribute to the success of CDMO and L’Oréal Luxe.  
• Provide clear and concise feedback and development plans to develop leaders of the future.  

Job requirements include the following:

• 10-15 years of CRM experience
• Experience managing a team
• College Degree
• Strong computer skills necessary (All Microsoft Office programs)
• Proven record of partnering cross functionally to create personalized customer experiences
• Expert knowledge and skill with translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics
• Must be analytical but also creative
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Open to new ideas and actively builds networks to achieve goals
• Self-motivated, results-oriented, strategic thinker. Strong time management and prioritization skills
• Proven track record as a change agent in a matrixed organization

What’s In It For You:

• Salary Range: $147,100-$213,300
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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