Función del empleo: CMO & Digital
Tipo de puesto: Indefinido
Tipo de empleo: Jornada Completa
Localización: Saint Petersburg, FL
SalonCentric, a wholly owned subsidiary of L'Oréal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Created by L'Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 stores and 260 state and RDA stores. Together We Are Beauty! Our mission is helping salon professionals grow their businesses. And we love doing it! Whether we're narrowing down the perfect product assortment or giving advice face to face, we're here for salon pros every step of the way. While you don't need beauty industry experience to find the perfect SalonCentric job for you, we're looking for people who are passionate about giving salon professionals everything they need to thrive.
At SalonCentric we are committed to creating a Beautiful Place To Work. We understand that your career journey is unique, and we strive to offer an inclusive, diverse, and equitable culture to foster your passion and enhance your skills. We are thrilled to announce we are hiring an Assistant Vice President of Data Driven Experiences.
A great opportunity for a tenured leader to develop a fast-growing customer centric team. You should be a highly passionate and experienced in customer data (Online + Offline), CRM (Customer Relationship Management), marketing technology, e-commerce, media and be skilled in building, managing, and influencing cross functional teams. You will own the Data Driven Experiences program for SalonCentric. The program mission is to use data and technology to create personalized relevant marketing and connected customer experiences for SalonCentric and our portfolio of brands.
In this strategy role, you will drive the evolution of customer strategy by creating our NextGen program roadmap. You will manager insights-sharing forums across marketing, ecommerce, paid media and CRM to improve the number of active and loyal customers. You will influence the teams to drive tech adoption and utilization of data to build robust marketing plans. To be successful, you are well versed in driving large scale strategy while pushing innovation and collaboration. You can consistently influence multiple levels of leadership, customer experience and brand strategy teams as well as maximizing agency and vendor partnerships. Your key performance metrics are incremental sales, leveraging data to optimize marketing mix, increasing acquisition, repeat & retention rates, data enrichment, digital adoption, personalization at scale and driving omnichannel traffic.
In this leadership capacity, you will have a dynamic team consisting of the business leads for Strategy + CRM, MarTech and Data Science, Digital Customer Analytics.
What You’ll Do:
Things You’re Skilled In:
Working at SalonCentric has its perks!
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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