Función del empleo: CMO & Digital

Tipo de puesto: Indefinido

Tipo de empleo: Jornada Completa

Localización: Saint Petersburg, FL

País: USA



SalonCentric, a wholly owned subsidiary of L'Oréal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Created by L'Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 stores and 260 state and RDA stores. Together We Are Beauty! Our mission is helping salon professionals grow their businesses. And we love doing it! Whether we're narrowing down the perfect product assortment or giving advice face to face, we're here for salon pros every step of the way. While you don't need beauty industry experience to find the perfect SalonCentric job for you, we're looking for people who are passionate about giving salon professionals everything they need to thrive.


At SalonCentric we are committed to creating a Beautiful Place To Work. We understand that your career journey is unique, and we strive to offer an inclusive, diverse, and equitable culture to foster your passion and enhance your skills. We are thrilled to announce we are hiring an Assistant Vice President of Data Driven Experiences.

A great opportunity for a tenured leader to develop a fast-growing customer centric team. You should be a highly passionate and experienced in customer data (Online + Offline), CRM (Customer Relationship Management), marketing technology, e-commerce, media and be skilled in building, managing, and influencing cross functional teams. You will own the Data Driven Experiences program for SalonCentric. The program mission is to use data and technology to create personalized relevant marketing and connected customer experiences for SalonCentric and our portfolio of brands. 


In this strategy role, you will drive the evolution of customer strategy by creating our NextGen program roadmap. You will manager insights-sharing forums across marketing, ecommerce, paid media and CRM to improve the number of active and loyal customers. You will influence the teams to drive tech adoption and utilization of data to build robust marketing plans. To be successful, you are well versed in driving large scale strategy while pushing innovation and collaboration. You can consistently influence multiple levels of leadership, customer experience and brand strategy teams as well as maximizing agency and vendor partnerships. Your key performance metrics are incremental sales, leveraging data to optimize marketing mix, increasing acquisition, repeat & retention rates, data enrichment, digital adoption, personalization at scale and driving omnichannel traffic. 


In this leadership capacity, you will have a dynamic team consisting of the business leads for Strategy + CRM, MarTech and Data Science, Digital Customer Analytics. 


What You’ll Do: 

  • Oversee, and iterate NextGen Data Driven Experiences Program strategy throughout the organization.
  • Serve as a Data Driven Experience business intelligence leader, utilizing analytics to drive customer-centric marketing strategies and plans throughout the customer journey.
  • Blend digital and brand marketing principles to deliver enhanced solutions and/or new recommendations to build the customer experience while maximizing incremental sales and marketing channel attribution.
  • Lead creation of customer marketing brand governance with ongoing development and refinement to optimize customer communications (including email, app, SMS, direct mail, site, and media) for SalonCentric and brand key initiatives.
  • Manage external agency and multiple vendor relationships as related to Customer Strategy Development, Omni Digital experience (site, CRM, media), Marketing Technology, and Data Management.
  • Represent as SalonCentric Data Driven Experiences Lead on/at Global, L'Oréal USA CDMO, and PPD CDO leadership committees and events.
  • Liaise with CDMO tech Product Owner and Digital IT to collaborate on product releases, timelines, and priority consolidation as well as QA as needed.
  • Oversee the development and ongoing distribution and presentation of Omni Digital reporting, and business insights across organization.
  • Ensure compliance with Global Data Model standards, as well as criteria and approval governance for adjustments to/or deviations from the standards.
  • Partner with Legal and the Data Governance Council to seek approval for use cases, and ensure proper controls are in place where use cases are approved as needed.
  • Be the expert across SalonCentric for all data-related questions and stay up to date on US policies, regulations and innovations in the industry that effect our business.
  • Partner directly with media and platform/site teams to drive development of personalized, omni-digital programs, campaigns, and overall experience.


Things You’re Skilled In:

  • 10+ years of experience in e-commerce, CRM, data strategy, digital marketing, data driven marketing or retail marketing strategy and execution.
  • Multi-function, mid-size team management experience is required.
  • Experience liaising between business and technology stakeholders required.
  • Beauty experience is a plus.
  • Strong understanding of digital marketing and eCommerce ecosystems and processes that include end-to-end data flows.
  • Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results.
  • Executive Presence to interact and present to all levels of the organization, including strategic committee members.
  • Ability to think strategically and create a bigger picture vision for ethical and standardized data collection and execution, while evangelizing that vision across the portfolio of brands.

Working at SalonCentric has its perks!

  • Competitive compensation packages
  • Fantastic growth potential
  • Medical, dental & vision coverage
  • Short-term & long-term disability
  • Maternity & paternity leave
  • 401(k) with company match
  • Generous employee discounts
  • Employee assistance programs
  • Paid holidays, vacation, personal time, and summer Fridays!
  • This isn't a full list of the incredible benefits we offer. To learn more, head over to


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 


We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


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