Función Laboral: Marketing Operacional

Tipo de contrato: Jornada Completa

Ubicación: New York - New York

País: USA

The International Designer Collections is a group within the L’Oréal Luxe Division at L’Oréal USA. IDC has a luxurious portfolio of fragrance and beauty brands. The beauty brands consist of Giorgio Armani Beauty and Yves Saint Laurent Beauty. Our fine fragrances include Giorgio Armani, Ralph Lauren, Viktor & Rolf, Maison Margiela, and Yves Saint Laurent. IDC has an exciting Asst Manager position supporting our Ralph Lauren Fragrances US Marketing team in New York, New York. 


Position Information: 

Job Title: Assistant Manager - Ralph Lauren Fragrances Men's US Marketing
Function: Marketing - Direct
Supervisor Title: Vice President - Ralph Lauren Fragrances US Marketing
Location: New York, NY
Updated: 12/21/2016


Job Summary: 

Asst Manager, RLF US Marketing will play a key role in the development, implementation and presentation of the individual Ralph Lauren brand. Asst Manager will implement marketing strategy including launch plans and promotional calendars while controlling costs and managing budgets. Candidate will work closely with marketing leadership team to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand.


Job Requirements:

- Bachelor’s degree

- 3-5 years cosmetic marketing experience required

- Strong written, oral, and interpersonal communication skills

- Strong presentation skills

- Knowledge of industry

- Ability to handle a fast-paced environment

- Adaptability in a rapidly changing environment


Judgment and Decision Making:

Offers judgment and opinions evaluating the marketing strategies of team. Requires moderate supervision for decision-making


Financial Scope:

Responsible for execution of annual budget and tracking all trends. Works with finance to reconcile budget trends vs. actuals for areas within brand responsibility: samples, print, displays, testers and special events


Essential Duties and Responsibilities:

1.  Marketing Services:

• Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch

•  Prepare and/or review MD’s for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner

•  Monitor inventory levels for retail and promotional items to ensure appropriate stock levels 

• Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications


2.  Creative:

• Initiate new Marketing proposals and drive development with Creative group 

• Generate/distribute creative fact sheets on new projects

• Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc. 

• Manage display development, focusing on marketing objectives 

• Review all copy submissions

• Verify art mechanicals use accurate for content, and that they are released on time

• Monitor the accuracy of final copy/art mechanicals


3.  Special Events:

• Work closely with sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets

• Ensure that all launch requirements are met

• Follow-up on all results

• Ensure that marketing is aware of latest spending estimates


4.  Sales Reporting Responsibilities:

• Complete knowledge of unit/dollar volume for each product within brand responsibility both retail and net


5. New Products:

• Track net shipment performance of all new items for 6 months after launch

• Issue post-launch status reports to ensure that all launch commitments and backup orders are met

• Prepare quarterly brand review of new products vs. basic business

• Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis


6.  Additional responsibilities:

• Work with team to recommend strategic retail pricing for new products; recommend price increases for existing products

• Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually

• Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments

• Market visits on an ongoing basis


Required Competencies:


1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)

5.  Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

7.  Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks


Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.