Función Laboral: Administrativo & Asistente
Tipo de contrato: Jornada Completa
Ubicación: California - El Segundo
Brand: Baxter of California
Marketing Summer Internship
-Must have a 3.0 GPA
-We are located in Los Angeles, local candidates only please.
-Must be current junior entering senior year
Name of Intern:
1) What are the objectives of the assigned strategic project?
1. Amazon SEO
i. Tracker: monitor positions of top products on Amazon search, plus competitors
ii. Keyword Audit on PDP (Descriptions, product names, meta data)
b. A+ Content: add content for entire catalog as well as Pomade content
c. Reviews Feedback: monitor ratings & reviews for product feedback and learnings
d. Competitor Analysis: monitor the activity of other menÃ¢â¬â¢s grooming brands on Amazon to identify new tactics
e. Share relevant content with other etailers
a. Update Etailer Toolbox with current images, product descriptions & info
b. Etailer Audit:
i. Ensure assortment, images and pricing are updated and up to brand standards
ii. Onsite & Social presence
iii. Identify new etailers to prospect
c. Etailer Marketing Support deck to present to etailers with marketing calendar and support outlined (GWPs, digital assets, social support)
d. Identify which accounts meet criteria for A+ content
e. Additional audit of retailer.coms (BloomingdaleÃ¢â¬â¢s & Nordstrom)
Store locator clean up
Brick & Mortar Geography Analysis
2) What are the KPIs/measures of success for the strategic project?
ÃÂ· Completed execution of project by end of 10 week summer program
ÃÂ· Increased visibility into Amazon search results and potentially increase in our ranking
ÃÂ· Presented executional and actionable next steps to both strategic projects
3) What is the scope of the day-to-day marketing responsibilities the intern will assume?
ÃÂ· Creating Amazon search tracker and reporting out to marketing team on results
ÃÂ· Research on Amazon competitors & tactics
ÃÂ· Auditing Amazon product pages & Etailer sites
ÃÂ· Creating deck of Etailer Marketing Support
ÃÂ· Updating Etailer Toolbox and communicating to sales team
4) What type of analyses will be expected during execution and presentation of project?
ÃÂ· Amazon Search analysis
ÃÂ· Amazon Competitor analysis
5) How will monitoring the progress of the project be managed?
ÃÂ· 2 - 30 min weekly status meetings on day to day projects
ÃÂ· Weekly meetings on status of assigned strategic project