Función del empleo: Data

Tipo de puesto: Indefinido

Tipo de empleo: Jornada Completa

Localización: Montréal

País: Canada

CRM Expert


L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.


"Didn’t imagine L’Oreal as an amazing Tech Company? Wait a minute! 😎

Today, L’Oréal includes  over 9k experts in beautytech, digital, data and ecomm and is constantly growing so that we invent the beauty of the future while becoming the company of the future.


To achieve this ambition, L’Oréal needs to continue recruiting many diverse, innovative, skilled and passionate minds in different tech domains such as Data, Digital, Cloud, Cyber Security, IT Architecture, DevOps, Applications and Infrastructure."


Key responsibilities 


As a CRM Expert in UNITY CRM CoE, I am responsible for the deployment of CRM activities, ensuring standardization, optimization, and implementation of best practices. You are committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance. You closely collaborate with and consult the Brands on CRM best practices.



Professional &Technical Competencies 



Creation of activities 

  • Execution of the brief – agency management
  • Responsible for audience segments

Deployment of activities 

  • Accountable for activation of triggers, email, SMS, services
  • Definition, design and blueprint for trigger journey design and execution coordination
  • Planning & draft cloud pages & Data acquisition
  • Accountable for agency/dev execution


Quality Assurance 

  • Accountable QA campaigns + Marketing
  • Implement brand A/B testing


Governance, Operation improvements &  recommendations 

  •  Support & Secure excellence on CRM execution and actionable roadmap per brand
  • Execute and adjust CRM calendar across assigned brands.
  • CRM calendar recommendations on tactics and activation strategy
  • Share and adopt brand best practice and recommendations
  • Execute and adapt email Activation Toolkits (Templates, configurations, unsubs models etc.)
  • Long-term ideal: more FTE to fully in-house execution


  • Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
  • Defined benefit and defined contribution pension plan 
  • Access to a 24/7 telemedicine service (Maple)
  • Hybrid work model (minimum 3 days/week in the office)
  • Special Friday schedules
  • Subsidized cafeteria, free coffee, soups, and tea
  • Access to numerous virtual learning platforms
  • Phenomenal vacation policy
  • Paid year-end holiday week
  • $500 wellness account per year
  • Exclusive employee discounts of up to 50% (WOW!)
  • Free BIXI membership and STM discounts
  • Reimbursement of professional licenses
  • And much more!


We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

 The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

 We are proud to be an equal opportunity employer.