Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: Melbourne - CBD & Inner Suburbs

País: Australia

L’Oréal ANZ is part of the L’Oréal Group – the world’s largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of 25 brands.

 

L’Oréal was founded by a scientist and we have always focused on cutting-edge research and innovation. Our innovation now also centres around the opportunity that the worldwide digital transformation provides and we are leaders in connecting beauty and technology.

 

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial spirit, Open-mindedness, Quest for excellence and Responsibility.

 

Our teams within Corporate Services play a crucial role in supporting the business to deliver the Group’s strategic priorities such as Digital Transformation and our sustainability commitment Sharing Beauty with All. This area of our business provides expertise in Finance, Procurement, Legal, IT, Digital, Communications, HR and Scientific & Regulatory Affairs.

 

Despite being primarily focus on B2B, we have big ambitions in CRM which is at the core of our global strategy for growth. The successful incumbent will play a key role in defining the CRM strategy and implementing it at L’Oréal ANZ.

 

Your role:

  • To define the overarching CRM strategy for L’Oréal ANZ.

  • To liaise with the regional and global teams to align the local plans with the global business direction.

  • To define and implement the loyalty roadmap for the luxury brands.

  • Manage the Salesforce Marketing Cloud contract and implementation.

  • Manage the external CRM agency.

  • Manage a team of 4 direct and indirect reports.

  • Educate the broader marketing teams on CRM.

About you:

 

You will be an experienced, hands-on CRM expert who thrives in a fast-paced and creative culture.   This role requires a strong networker who demonstrates entrepreneurship, you will be able to confidently establish credibility and buy in from stakeholders at all levels of our business. Previous experience managing a CRM platform will be highly sought along with a commercially minded and flexible approach.  In addition, you will also be innovative and able to manage complexity while remaining highly results driven. 

 

If you are ready to take charge of your career and join us please apply.