Función Laboral: Otros

Tipo de contrato: Jornada Completa

Ubicación: Minnesota - Minneapolis

País: USA

Category Development & Insights Manager (Target)

Mission and Defining Characteristics

  • Leverage deep shoppers and social insights for selling opps
  • Leverage exhaustive category analysis to identify growth opps
  • Establish Omni-channel profitable strategies
  • Accelerate growth of the category and our brands
fa   Main Tasks

 Develop and own overall CPD portfolio strategy

  • Build and maintain true understanding of market trend and omni-channel category insights
  • Based on insights and customer knowledge, Identify CPD brands growth opportunities at the account and defines brands strategies to maximize the potential.
  • Relay omni-channel commercial insights into the multi functional team
  • Communicate, influence and drive the category within the multi functional team

Define consistent CPD category guidelines

  • Define priority products types/products to grow/products to maintain/products to delete for all CPD brands at the account
  • Insure alignment between all brands on selling story and opportunities for CPD overall to win offline and online at the account
  • Own and manage promotional analysis at account and provide promotion fundamentals to guide to multi-functional team

Influence and drive total beauty strategy at accounts and gain market share in every category

  • Drive LT joint growth account specific strategy with the account
  • Develop partnership with account leadership to be a trusted resource for beauty

Leverage category insights and selling story for account team

  • Communicates commercial/category insights back to the multi functional team incl. best practices offline and online
  • Leveraging shopper insights at account level through CRM and loyalty data for brand personalization opportunities

 Main Interfaces

Internal: SVP Sales, CTL, Brand Cat Heads, BBD, eCommerce Channel Lead, and Cat Dev & insights VP

External:  Customer category head, customer buyers


Qualifications/Experience

  •  Minimum 5 years’ experience in a marketing, cat man or sales role
  •  Proven experience of landing Range Reviews (RR), retailer strategies and projects
  •  Proven ability to develop sharp insight and build it into action plans to optimise sales and profit
  •  Multi category experience



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.