Be at the centre of the digitally connected beauty.

Joining our Digital team is your opportunity to be at the centre of L’Oréal Vietnam digital transformation. It is about always having a glimpse of the future. It's about creating the next high-touch experience to be closer to the people who love our products.

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

Our ambition in Vietnam is to accelerate our Digital Transformation in a context of increasing internet penetration and the emerging of new consumer behavior & needs.

To achieve this ambition, L’Oréal Vietnam can rely on the support & lead of its Digital Team which the role is to anticipate new market shifts & answer business expectations efficiently by deploying and developing innovative digital solutions. So far, the achievements of the Digital Team in Ecommerce Media has been noticed at regional level and received distinctions from Facebook Global. Great opportunity to be at the forefront of ambitious and fascinating projects!

As a member of the Digital Team, the Corporate Digital Manager will Design, pilot and monitor execution of the Digital Strategy of L’Oréal Vietnam across the whole portfolio of Brands (multi division level : CPD, ACD, Luxe, PPD). This role reports directly to the Chief Digital Officer (CDO).

The role is expected to be hands-on, largely an individual contributor who can take full ownership of the key partnerships management, KPI setting & monitoring and projects advancement under supervision of the CDO. In addition, collaboration within the CDO team members and all the brand teams is vital to the success of the role.

Good vibes, good energy is a must. Our ideal candidate is a digital marketing specialist, an analytical & problem-solver who is able bring to life the most innovative initiative to better connect with our consumer and accelerate our business growth.

A/ KEY JOB ACCOUNTABILITIES

DESIGN, PILOT, MONITOR EXECUTION OF THE DIGITAL STRATEGY OF LOREAL VIETNAM across the whole portfolio of Brands (CPD, ACD, Luxe). Such strategy shall be in line with the Global Digital and Media strategy yet tailored to the local needs and to the specificities of the brands and will include without being limited to: Media ROI, Innovative projects, Media Mix, Budget allocation

MEDIA AGENCY MANAGEMENT

• Media performance management
• Agency SOW & headcount management
• Strategy advisor to divisions
• Operation excellence of agency
• Media golden rule excellence implementation (Facebook, SEM)
• Naming convention: ensure clean naming on Facebook & Google AdWords
• + Facebook naming
• + UTM tracking naming
• + Media Dashboard Naming
• + MSP tracking

• Leading the discussion on JBP & innovation
• Own the innovation pilot from planning, to implementing to reporting
• Ensure outlook on new innovations and the adoption process to the Division

• Own the SEM and SEO strategy and the process of planning, implementing and reporting
• Agency SOW management & implementation excellence
• KPI & campaign structure management
• Zone golden rule and naming management

• Own the onsite search strategy and the process of planning, implementing and reporting
• Agency SOW management & implementation excellence
• Raw data and keyword management
• Data collecting and dashboard building