Job Description

• EC media performance overview & strategic consulting, especially for non-ROI format inside and outside EC platforms
• Lead on EC media innovation projects, ( i.e. EC media automation, search bidding optimisation and etc.) and coordinate on EC media internalization
• Set up solid KPI frame with business thinking and  well apply to campaign design
• Collaborate with cross function lines include brand EC team, crop CDO team, Buycoor to conduct pilot campaign and on-going optimization.
• Analysis on campaign performance from both EC media efficiency and business impact prospective and to build best POCs.
• Internal workshop to share the learnings/findings on regular basis, workout action plan for the POCs rollout across brands.

Requirements:

• Experience in EC media
  • EC store media annual/ monthly phasing planning
  • Blockbuster/ new product launch
  • Optimization on EC formats (know-how)
  • Understand EC account
  • Ali DMP, Data Bank, SYCM
• Communication & Project Management
  • Real team worker
  • Good communicator via both paper work and presentation