Función Laboral: CMO & Digital
Tipo de contrato: Jornada Completa
Develop a multi-channel e-commerce strategic roadmap across both direct and indirect (E-Retailers/Tailers) with business casing
Oversee performance & optimization of all E-Commerce activities including
Functionality & UI enhancements,
Operational inefficiencies or gaps (e.g. logistics, customer service, vendors)
Cross & Up-selling across shopping experience including post-sale
Total costs of operations
Work with brand teams to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and leverage data to deploy & adapt the strategy
Develop a multi-channel/touchpoints consumer interaction strategy to achieve the L’Oreal Luxe division’s goals of accelerating personalization across all interactions.
Channels include point-of-sale (standalone stores and department counters), E-Commerce stores, varying social media channels, consumer service, brand/marketing websites, mobile channels and advertising outlets.
Consumers include both existing & prospects
Define and/or optimize consumer communications plans to increase both the frequency of communications, and also the channels of communications whilst still remaining highly relevant.
Design and/or optimize consumer rewards strategy to encourage higher interactions and increased brands’ visibilities beyond pure transactional based rewards
Implement relevant segmentation to ensure differentiated communication, efficient strategy for acquisition, retention and loyalty on highest potential consumers
Develop a multi-channel/touchpoints digital marketing strategy, identifying key areas of enhancement or development, across own, earn and paid channels
Channels include E-boutiques (our direct-to-consumer Ecommerce stores), Social Networks, Mobile Social, Bloggers/Online Evangelists, Brand Sites, Community Sites, Video Sites, Partners (Online/Offline)
Work with brand teams to identify the key digital landscape players and optimal ecosystem for each brand
Work with brand teams to ensure Digital Marketing activities and Channels are optimized with
Appropriate Budget allocations
Work with brand teams and APAC teams to track digital marketing expenditures
Monitor all channels’ traffic quality based on KPIs defined by APAC teams
Work with Regional & Local IT team members to be the Business User and represent the business needs in overseeing the implementation, maintenance, enhancements of digital platforms
Monitor & report Digital performance on behalf of brands
CORE Skills & Experience:
6 to 8 years experienced in Digital
Strong interpersonal skills
Comfortable in communicating with different nationalities & different cultures in English
Highly collaborative personality
Strong experience working with IT teams in digital platforms
Previously managed a Ecommerce business and Digital Marketing for a brand (or in an agency that managed it long-term for a brand)
Has experience across multiple Digital channels including search, social, email, display, video etc.