Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: Singapore

País: Singapore



  • Develop a multi-channel e-commerce strategic roadmap across both direct and indirect (E-Retailers/Tailers) with business casing

  • Oversee performance & optimization of all E-Commerce activities including

    • Store conversions

    • Functionality & UI enhancements,

    • Operational inefficiencies or gaps (e.g. logistics, customer service, vendors)

    • Cross & Up-selling across shopping experience including post-sale

    • Total costs of operations

  • Work with brand teams to optimize traffic using all levers (media, search, social,  partnerships…) and ensure cross-channel synergies

  • Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and leverage data to deploy & adapt the strategy


  • Develop a multi-channel/touchpoints consumer interaction strategy to achieve the L’Oreal Luxe division’s goals of accelerating personalization across all interactions.

    • Channels include point-of-sale (standalone stores and department counters), E-Commerce stores, varying social media channels, consumer service, brand/marketing websites, mobile channels and advertising outlets.

    • Consumers include both existing & prospects

  • Define and/or optimize consumer communications plans to increase both the frequency of communications, and also the channels of communications whilst still remaining highly relevant.

  • Design and/or optimize consumer rewards strategy to encourage higher interactions and increased brands’ visibilities beyond pure transactional based rewards

  • Implement relevant segmentation to ensure differentiated communication, efficient strategy for acquisition, retention and loyalty on highest potential consumers


  • Develop a multi-channel/touchpoints digital marketing strategy, identifying key areas of enhancement or development, across own, earn and paid channels

    • Channels include E-boutiques (our direct-to-consumer Ecommerce stores), Social Networks, Mobile Social, Bloggers/Online Evangelists, Brand Sites,  Community Sites, Video Sites, Partners (Online/Offline)

  • Work with brand teams to identify the key digital landscape players and optimal ecosystem for each brand

  • Work with brand teams to ensure Digital Marketing activities and Channels are optimized with

    • Appropriate Content

    • Channel Functionalities

    • Appropriate Budget allocations

  • Work with brand teams and APAC teams to track digital marketing expenditures

  • Monitor all channels’ traffic quality based on KPIs defined by APAC teams

  • Work with Regional & Local IT team members to be the Business User and represent the business needs in overseeing the implementation, maintenance, enhancements of digital platforms

  • Monitor & report Digital performance on behalf of brands


  • Partner closely with Brand, Digital & CRM teams in country
  • Partner closely with Regional & Local IT teams
  • Partner closely with Regional Digital team

CORE Skills & Experience:

      • 6 to 8 years experienced in Digital

      • Strong interpersonal skills

      • Comfortable in communicating with different nationalities & different cultures in English

      • Highly collaborative personality

      • Strong experience working with IT teams in digital platforms

      • Previously managed a Ecommerce business and Digital Marketing for a brand (or in an agency that managed it long-term for a brand)

      • Has experience across multiple Digital channels including search, social, email, display, video etc.