Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: Panama City - Head Quarters

País: Panama

Execute the local digital marketing strategy to develop the brand positioning in the Country. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.

Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose.

Place consumer’s insights at the heart of the marketing and business model.

Develop and manage online brand and product campaigns to raise brand awareness.

Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that

Partner and challenge media agency (including on innovative mechanisms).

Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition.

Develop and mentor the Digital team Identify online and off line drivers and articulate the digital strategy with the brand positioning.

Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation.



Requirements:


Closed Curriculum in Marketing, Digital Marketing, Industrial Engineering; or related careers
Media Agency Management knowledge
Social Media Analytics knowledge
Social Media Platform knowledge
Data Mining knowledge
Detail oriented
Negotiation skills
Results driven
Analytical skills
Knowledge of reporting & consolidation
Budget
Organized
Ambitious
Innovative
Creative
100% Bilingual (English – Spanish)

Available for a full time job