Job Title: Digital Marketing Manager

Division: Consumer Products Division

Location: Guaynabo, Puerto Rico

Reports To: Sr Manager – Marketing 

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Make Up. 

What You Will Learn:

The Digital Brand Manager is responsible for developing digital marketing strategy by studying the Consumer Products Division (CPD) brands, products, tracking, and identifying consumers and their current and future needs, and monitoring the competition. This role plans and executes all web, database marketing, email, social media, and display advertising campaigns for Puerto Rico (PR) & The Islands. Designs, builds, and maintains CPD brand’s social media presence. The Digital Brand Manager will work with the marketing team, supporting teams, agencies, and clients to launch campaigns on time and on budget. This role ensures that CPD’s online presence, promotions & projects are meeting brand standards in order to market products and services successfully in Puerto Rico & The Islands.

Job Responsibilities

• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Manage day-to-day content, developing and executing new strategic initiatives and site features, coordinating all creative deliverables and site approvals with the agency.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Develop clients Digital Marketing strategies for CPD Brands and ensures an ongoing support plan with top clients.
• Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard. 
• Brief agency teams on all projects to ensure timely delivery of site updates.
• Respond to requests for urgent revisions and ensure timeline execution through agency.
• Create social media content calendar for all brands & guidelines for PR & the Caribbean Markets
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Develop and execute influencer marketing strategies and creative campaigns for Digital.
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.
• Perform any other job-related duties as required or that may arise in the future.

What We Are Looking For:

Required Qualifications:

• Education: Bachelor’s Degree in Digital Marketing, Marketing, Business Administration or related disciplines.
• Years of Experience: Minimum five (5) years of experience in Digital Marketing. 
• Language: Fully Bilingual (Spanish and English)
• Job Specific Experience/Skills:
• Possess strong interpersonal skills. 
• Excellent communication skills (Written and verbal). 
• Strong analytical skills and data-driven thinking
• Research and market data analysis
• Action Oriented: Enjoys working in a high paced work environment. 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Ability to build and maintain positive relationships with internal and external customers. 
• Familiar with financial planning and strategy
• Technical Skills: Proficient in Microsoft Office programs including Excel, Analyzer and business applications.
• Solid knowledge of website and marketing analytics tools (Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Travel: This position may require traveling of 20%.
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essentials functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the essential functions of this job, the employee spends specific time in the following physical activities: 

•     Stand: 1/3 to 2/3

•     Walk: 1/3 to 2/3

•     Sit: Over 2/3

Also, the employee lifts specific weight following safety guidelines and policies established by the Company.

• Lift up to 10 pounds: Under 1/3
• Lift up to 25 pounds: None

Lift up to 50 pounds: None

Preferred Qualifications:

What’s In It For You:

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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