Función Laboral: Marketing Desarrollo

Tipo de contrato: Jornada Completa

Ubicación: California - El Segundo

País/Región: USA

Company: NYX Professional Makeup

Title: US Product Marketing Director

You Are:

  • Digital first thinker with experience with managing a digital / organic business model
  • Well-versed in the makeup category
  • Analytical, insight driven and consumer centric
  • A strategic marketer with proven performance track record
  • Social, innovative and creative

Role Description: This role sits within the US Marketing team, and reports into the VP Marketing. You will be responsible for the US operations and business management alongside assortment analysis, pricing/ promotion recommendation & analysis and competitive reporting. In addition, this role will be responsible for social media tracking & recommendations for content for the US market as well as US influencer outreach & gifting and tracking.

Responsibilities include:

Product Assortment Management

  • Manage US portfolio of makeup category
  • Seek opportunities within categories & sub categories
  • Drive business on new and core franchises
  • Evaluate gaps and weakness to address from a product perspective
  • Leverage consumer insights to drive assortment recommendation
  • Lead pricing and promotion strategy to combat again competition, remain profitable and drive growth


Competitive Reporting

 Come to the table with disruptive ideas for creating impactful launches

  • Manage competitive analysis in makeup category (consumer & business
  • Lead marketing strategies and recommendation to remain competitive  and first in market
  • Lead and manager consumer research for US

Social Media & Influencer

  • Use data to inform content strategy across platforms; maintain content best practices while innovating/being first-to-market with new tools (organic and paid); stay ahead of trends and competitors to maintain our best-in-class social standing Ensure social content & strategy (organic and paid) drives key business objectives, including maintenance of content calendar
  • Support paid social efforts / lead relationship with agency
  • Oversee brand’s product seeding & influencer marketing
    • Lead relationship with influencer marketing agency & ensure full value of partnership is leveraged across paid campaigns, gifting component, and internal use of data
    • Oversee production and distribution of gift boxes for key launches throughout the year in conjunction with internal and external teams
  • Content Lens
    • Bring a keen eye for content, a strong sense of consistent aesthetic, and a vision to keep our social media channels on-trend while true to brand identity
  • Budget Tracking & Reconciliation


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.