Función del empleo: Sales

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States


General Information

Job Title: Director/AVP – Brand Business Development – Skin

Division: Consumer Products Division

Brand: L’Oréal Paris

Reports To: SVP – Sales, L’Oréal Paris

Mission and defining characteristics:

  • Channel and national strategic development responsibility for category portfolio
  • Strategic alignment across business with strong customer focus
  • Leadership responsibility in implementation for category sales team and modeler of customer centricity
  • Creation of sales materials and coordination across functions, including Marketing and Supply
  • Driver of sales consumption results, reviewing gaps and opportunities and making adjustments to strategy as needed

Overall Responsibilities:

Channel Growth Maximizer

  • Design the omni-channel channel strategy for the category across accounts (includes food, drug, mass, new channels, and eComm) and own channel maximization, market share strategy and delivering the opportunities
  • Provide sales “ammunition” to gain share
  • Develop sales materials with marketing and distribute to field
  • Closely partner with NAMs on retailer line review meetings, driving national vision, category storytelling and unlocking marketing support as needed
  • Track sales progress to identify and deliver what’s needed to drive business
  • Ensure strategy driven from a shopper lens with focus on 4P’s and D

Brand Sales Fundamentals

  • Develop Brand Sales fundamentals
  • Ensure sales teams implementation of strategy
  • Appropriately challenge sales teams and influence Brand Sales teams to provide solutions
  • Influence national and account specific promotional planning

Brand Category Liaison

  • Core leader for Brand sales’ strategy at the category level to ensure category stories are cascaded down to account team and reflected in their plans
  • Collaborate with Brand Cat Heads to create sales view and with Category Development to maximize opportunities
  • Align with Brand Cat Heads and SVP to ensure GTM requirements are fully optimized including assortment needs, business drivers, and media (both national and account specific)
  • Own add/delete process in partnership with marketing and operations teams
  • Provide field input to US marketing team as needed on product launches to influence DMI partners

Marketing Sales Liaison

  • Drive execution of category channel strategy by partnering with marketing and maximizing opportunities identified by CTL’s and Brand Sales SVP in timely manner
  • Provide counsel to Sales leadership and coach NAMs on strategy delivery and on channel execution

Forecasting and Supply Management

  • Maintain ongoing pulse on retailer specific consumption forecasts to communicate gaps to brand cat head and/or push accounts to reach national number
  • Own rollup of pipe forecasting and execution in partnership with operations and development teams
  • Partner with Sales Planning team on making retailer supply allocations and prioritization

Main Interfaces

  • SVP Sales
  • Brand Cat Heads and Omni-Shopper Marketing
  • New Channel Lead
  • eCommerce Channel Lead
  • Field sales CTLs and NAMs
  • Brand Supply Management (BSM), Demand Planning, Product Development and Sales Operations

Measures of success

  • Key business KPIs: Sales fundamentals, turnover, and customer contribution; market share across all channels, incl. emerging (portfolio view)
  • Growth plans for each channel and market share maximization and penetration that is balanced and accretive for Brand in all P&L fundamentals
  • Teams 360° feedback (including from both marketing and sales)
  • Qualitative feedback: impact, contribution to discussion / change agent etc.


  • Fully mastered responsibilities in current role
  • Well-versed in business and trade across traditional accounts
  • Well versed with all channels (incl. emerging) and 360 levels to GTM
  • Experience with at least 1 National Accounts
  • Exhibit strong leadership skills coaching teams

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.