Función del empleo: Sales & Business Development
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: New York, NY
País: United States
Director - Category Development and Insights
Mission and defining characteristics
-Explore, develop and leverage deep shoppers and social insights to drive category selling stories
-Identify Shopper specific category needs and work with Shopper Insights team on learning plan to fulfill gaps
-Build and maintain true understanding of market and category trends and omni-channel category insights
-Build compelling selling stories synchronizing Consumer/Shopper/ Category Data and Research.
-Provide omni-channel shopper data and insights that support key initiatives and helps to validate projects and recommendations
-Based on insights and customer knowledge, Identify CPD Long Term brands growth opportunities and defines the CPD portfolio strategies to maximize the potential.
-Be the Voice of the Shopper to communicate, influence and drive the category within the multi functional team
-Direct account interaction providing industry thought leadership on market performance, trends and insights.
-Responsibility for managing and advancing the commercial use of modern selling tools i.e. Beauty Lab, Social Listening
-Support executive management for top to top meetings i.e. NACDS
Drive consistent CPD category guidelines within all key shopper-driven recommendations
-Ensure alignment between all brands on selling story and opportunities for CPD overall to win offline and online at the account
-Identify grey/white space opportunities/ segment & channel for CPD brand/category portfolio within the multifunctional team.
Own and Drive category and shopper toolkit usage among Multifunctional team as well as future developments
-Become the expert of all category and shopper tools: Netbase, CDJ, cookbook, spectra, Nielsen, Kantar, WSL, Stylus, etc
-Activate usage of category and shopper tools with multi functional teams, with a focus on shopper marketing teams.
Internal: Category Development Team, Marketing Team, Shopper Marketing Team, CMI/Shopper Insights Team, DMI Team, Executive Management,
External: Supporting Vendors i.e. Kantar, Nielsen, WSL, IPSOS
Measures of success
-CPD and Brands market share across all channels, incl. emerging / omni-channel
-Strategic entrepreneurial problem solver and researcher.
-Ability to build stories leveraging analytics and insights.
-Proven ability to develop sharp insight and build it into action plans to optimize sales and profit
-Beauty, retail, shopper insights and/or digital experience.
-Strong presentation skills