Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Job Title Director, Media Analytics – LUXE Digital Accelerator

 

Division: Luxury Products Division

Location: 10 Hudson Yards, New York, NY 10001

Reports To: Vice President, Media

 

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

 

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

 

What You Will Do:

The Director, POE Analytics will serve as the driver of strategic, actionable media insights  that allow Luxe brands to optimize by channel, media mixes to deliver increased market share, share of voice, and profitability. This leader will serve as a subject matter expert for POE analytics, leveraging rigorous data and market analysis to shape strategy. This individual will work closely with brand consumer activation and engagement, accelerator, and CDMO partners (to name a few), keeping brand partners informed on performance KPIs across POE to ensure investments are delivering traffic, sales and ROI (Return of Investment) s regardless of media channels and tactics. 

This leader is responsible for upskilling the organization on data and media best practices, building a culture of innovation and working closely with the CDMO/ agency partners to deliver on divisional goals. This individual is responsible ensuring brands achieve their sales goals across brand.com, retailer and Amazon through the aggregation and synthesis of varied data sets to provide a complete picture of the POE landscape. These include: performance KPIs across POE to ensure investments are meeting/ exceed traffic, sales and ROI (Return of Investment) goals and optimize across channels as opportunities present themselves.  They will be accountable for the division hitting sales goals across brand.com, retailer and Amazon through the aggregation and synthesis of varied data sets to provide a complete picture of the POE landscape. These include:

  • Responsible for leading the overall POE go-to-market consumer and channel strategy for the brand
  • Partner with channel-specific strategies for key retailers and social channels, utilizing all available data points for paid, earned and owned media
  • Translate consumer insights into activation strategies for LUXE digital
  • Bring media and campaign recommendations to brands on shifts, based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports)
  • Partner with Sales COE to align on retailer objectives and ensure proper marketing budgets to support goals.
  • Co-creation and optimization of $500M+ POE budget strategies to ensure Luxe brands exceeds revenue targets
  • Hands on keyboard development of POE spend analysis tied to consumer insights to deliver on consumer connections
  • MMX analysis and scenario planning for brands by category + specific brand deep dives
  • POE competitive analysis in partnership with agencies and internal accelerators
  • 1P data tracking, analysis, and activation in partnership with CDMO
  • Semi-Annual Axe performance analysis

We are looking for a consumer-focused, analytical marketing professional who is a skilled communicator and has a proven track record of leading through influence in a matrixed organization.

Job Requirements:                                                          

  • An entrepreneurial mindset and passion for data, insights, POE impact, media performance with a keen focus on consumer-centricity
  • Strong understanding and expertise of digital ecosystem across paid, owned, and channels
  • Experience and passion for data analytics and driving change based on insights  
  • Develop processes that allow the team to measure and track KPIs for success- to drive top-line growth and profitability across all channel- furthering a culture focused on delivering upon KPIs and optimizing levers to improve business results
  • Demonstrated strategic planning and management skills as well as a working knowledge of all POE channels and the prowess to remain diligent on market trends and marketplace conditions
  • Ability to partner and guide accelerator and brand teams to leverage insights and optimization techniques across POE to deliver on Luxe goals and increase sales
  • Strong interpersonal savvy especially when dealing with internal stakeholders and external partners to upskill and educate team(s)
  • Ability to collaborate effectively across cross function teams and drive influence

1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.

5.  Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

7Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

What We Are Looking For:

Required Qualifications:

  • 6+ years working in direct to consumer, digital media and/ or elated work experience which demonstrates an understanding of the POE ecosystem
  • Strong analytical skills with the ability to provide optimization recommendations
  • Strong leadership skills to manage people
  • Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business need and estimated impact
  • Effectively communicate (both verbally and written) with multiple groups, including presentations
  • Ability to effectively present to and persuade an individual or group or people.
  • Ability to prioritize and manage multiple responsibilities with attention to detail.
  • Self-motivated, results and solution oriented, strategic thinker
  • Strong time management and prioritization skills
  • Must to be able to work in an office environment.

 

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.

What’s In It For You:

  • Salary Range: $140,000.00-$199,000.00
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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