Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: Arkansas - Bentonville

País: USA

Role description: eRetailer & National Account Manager (eNAM) Walmart

Team Commercial Operations

Reports to eCommerce AVP & Walmart VP

Location: Bentonville, Arkansas

 

Mission and defining characteristics

  • Full responsibility for eCommerce penetration to exceed market eCommerce penetration and roadmap to achieve account and category level
  • eCommerce and eRetailer customer representative; strong relationships with key customer stakeholders
  • Significant leadership for upskilling key account leaders on eCommerce
  • Strategic leader for opportunity maximization across eCommerce account and engagement of Brand sales leadership
  • Stay ahead of what happens in the market

Main Tasks

Customer Relationship Builder

  • Represent CPD relationship for eCommerce customer and relevant stakeholders to be their key partner
  • Build strong relationships with key customer stakeholders as credible business partner: senior, empowered, reliable, and helpful
  • Gain comprehensive knowledge of eCommerce customer strategic objectives, priorities, shoppers, decision-making process, and KPIs
  • Key influencer within the multifunctional team to drive engagement with the customer and own all commercial fundamentals (incl. supply chain and in-store execution etc.) that align with customer

eTeam Partner

  • Drives coordination of support functions to deliver on cross-functional goals (e.g., eShopper Marketing, Supply, Commercial Finance)
  • Coach and train Brand CBVPs, eNAMs, and support functions within the multi-functional teams and focus on their development plans and encouraging teamwork

eCommerce & eRetailer Strategist

  • Drive growth with customer and maximize brand’s strategic opportunities through eShopper Insights and a category view of the customer’s Omni-channel strategy
  • With CTL creates total channel strategy that is ahead of market changes
  • Develops and executes customer strategy for sales growth in alignment with CTL’s and BBDs to penetrate accounts in effective and profitable way

Achiever

  • Own Customer P&L for CPD – net sales and shipments
  • Track Customer’s business and sales and forecasting to proactively address demand and gaps and to drive consumption
  • Responsible for managing trade budget at customer level

Main Interfaces

  • eCommerce Channel VP
  • eCommerce team for pure players
  • CTL”s and NAM’s for the account
  • Multifunctional team support: eShopper Marketing, eCategory Dev & Insights, ACMs, Supply, Finance

Measures of Success

  • Deliver sales target and brand sales fundamentals for eCommerce including gross and net sales and market share (12 -18 month growth horizon)
  • More than 90% CLAVIS dashboard
  • Strategic CPD channel penetration vs. market for beauty
  • Growth toward 100% coverage
  • Multifunctional team performance
  • Teams 360° feedback
  • Advantage/ Kantar scores
  • Retailer scorecard

Qualifications & Experience

  • Exceptional track record of account relationship management
  • Demonstrated knowledge of eRetailer and online sales
  • Interact effectively, including negotiation skills
  • Demonstrated analytical approach to business management
  • Ability to influence other functions and drive coordination across groups (even without reporting lines)
  • Ability to make decisions aligned with commercial fundamentals and maximize P&L
  • Effective in motivating and developing talent
  • 3-5 years of CPG eCommerce experience with demonstrated sales results and experience working in multi-functional teams


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.