Función Laboral: Marketing Operacional

Tipo de contrato: Jornada Completa

Ubicación: New York - New York

País: USA

Marketing Director – ESSIE

 

Reports directly to the VP, Marketing


Overview

Responsible for the marketing management of the ESSIE brand through the professional channel, in terms of the development and execution of a comprehensive marketing strategy. Includes operational marketing / promotional activities and some product development. Interface with departments such as: business development and sales, finance, education, PR, marketing services, creative department, technical packaging.

 

Responsibilities

  • Responsible for the development, execution, promotion and the profitability of multiple  product lines,
  • Suggest and execute clear brand-building plans in line with the objectives of the division, including 3-year marketing plan, new product launches, promotions and communication strategy
  • Lead projects from initial concept development to implementation, and coordinate the teamwork between the different departments involved
  • Responsible for artwork and legal claim requirements for all assigned products/brands
  • Interface with key salons, nail technicians & distributors for understanding of market trends and competitor activities
  • Conduct marketing research, follow up on campaigns and launches, provide Senior Management team with regular quantitative and qualitative reports
  • Manage forecasts, brand P&L, stock inventory for promotional activities and product launches
  • Prepare and deliver oral & written presentations to sales and distributor teams
  • Travel (max. 20% and week-end work at times)

 

Requirements

  • Bachelors degree in Marketing or related field required, MBA preferred
  • 7+ years brand management, preferably with beauty industry-related experience
  • Nail category or professional distribution experience a plus
  • Dynamic, and proactive personality with the ability to perform impactful presentations
  • Solid analytic abilities. Proven expertise in problem solving and multiple project management
  • Good organization and prioritization skills required
  • Strong PC skills in Word, Excel and Power Point

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.