Putting performance as the heart of analysis to collaborate with media manager in optimizing the way we buy media especially e-Commerce media who needs a comprehensive granular Analysis. Digital campaign manager should be able to create an end to end consumer funnel as a part on understanding the effectiveness of a touch point to work alongside with media manager on campaign planning. Digital campaign manager should focus on the performance analysis through Upper – Mid – Lower funnel of a media, be it Precision advertising, Programmatic, e-Commerce media platform analysis. Understanding the full funnel of a consumer journey should not be limited to paid media assets but as well our owned media (Website, Social Media handle, Shop in Shop in e-Retailers, Social Commerce and forums owned by brands).  

Job Scope:

• Day to day Digital performance analysis
• Deploying a tracking workflow & ecosystem, ensuring insights extraction on a granular basis.
• Managing multiple stakeholders – Media agency, Digital Agency, e-Commerce platform.
• Develop innovative and effective approaches based on business analysis, data analysis, data modelling, statistical analysis and predictive modelling.
• Lead with a strong analytical skill collaborating with Media manager to give recommendation on use cases through consumer funnel analysis.
• Technical knowledge on Adtech implementations & improvements.
• Link insights and analysis to better input to creative recommendations.
• Leads with strong agile project management skills.
• Present and depict the outcomes of the finding in easy to understand terms for the business stakeholders.

Requirements:

• Holds bachelor degree in Marketing/Business or relevant
• Min 5 years’ relevant experience experience in digital, preferably, handling beauty category or personal care
• Fluent in both written and spoken English
• Highly skilled in Excel
• Superb analytical skills
• Works well with number
• High attention to detail, driven and goal oriented
• Proactive, takes initiative and works autonomously
• Poses market & consumer insight:
  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights
• Demonstrates activation excellence
  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness
•  Has collaborative leadership
  • Creates collaboration for bigger success
  • Shares & leverages best practices