Putting performance as the heart of analysis to collaborate with media manager in optimizing the way we buy media especially e-Commerce media who needs a comprehensive granular Analysis. Digital campaign manager should be able to create an end to end consumer funnel as a part on understanding the effectiveness of a touch point to work alongside with media manager on campaign planning. Digital campaign manager should focus on the performance analysis through Upper – Mid – Lower funnel of a media, be it Precision advertising, Programmatic, e-Commerce media platform analysis. Understanding the full funnel of a consumer journey should not be limited to paid media assets but as well our owned media (Website, Social Media handle, Shop in Shop in e-Retailers, Social Commerce and forums owned by brands).
- Day to day Digital performance analysis
- Deploying a tracking workflow & ecosystem, ensuring insights extraction on a granular basis.
- Managing multiple stakeholders – Media agency, Digital Agency, e-Commerce platform.
- Develop innovative and effective approaches based on business analysis, data analysis, data modelling, statistical analysis and predictive modelling.
- Lead with a strong analytical skill collaborating with Media manager to give recommendation on use cases through consumer funnel analysis.
- Technical knowledge on Adtech implementations & improvements.
- Link insights and analysis to better input to creative recommendations.
- Leads with strong agile project management skills.
- Present and depict the outcomes of the finding in easy to understand terms for the business stakeholders.
- Holds bachelor degree in Marketing/Business or relevant
- Min 5 years’ relevant experience experience in digital, preferably, handling beauty category or personal care
- Fluent in both written and spoken English
- Highly skilled in Excel
- Superb analytical skills
- Works well with number
- High attention to detail, driven and goal oriented
- Proactive, takes initiative and works autonomously
- Poses market & consumer insight:
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
- Demonstrates activation excellence
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
- Has collaborative leadership
- Creates collaboration for bigger success
- Shares & leverages best practices