Función Laboral: Marketing Desarrollo
Tipo de contrato: Jornada Completa
* Define retail marketing brand strategy (1/3 years vision)
* Build a retail marketing calendar with a consumer centric perspective capturing pic sell-out moments/opportunities of the market to fuel the growth of our pillars and launches / in alignment with zones and key markets.
* Within this frame, develop an integrated consumer experience, Omni channel (online and offline) / engaging & consistent with brand positioning / with a full marketing mix (IMC/360/Retail/Digital)
* Develop promotional products and items ( limited editions / sets /GWP/ wrapping etc.) contributing to the business and fully consistent with brand image
* Build, develop and manage the retail marketing team
* Pilot A/P budget ( development costs / choice regarding key bets / value analysis & profitability etc.
Must Have Aspects
* Strong retail sensitivity with knowledge in digital (ideally Chinese digital ecosystem)
* Development skills : able to build a concept around the moments with strong story telling
* Strategic vision / Leadership / collaborative spirit / fluent in English
* Ideally 10 years’ experience within the industry (talented trade marketing or Digital manager at local level / or raising DMI group manager with retail and digital sensitivity)
* 3 to 6 years work experience in 1 or 2 companies.