Función del empleo: Marketing

Tipo de puesto: Fix Term

Tipo de empleo: Full - Time

Localización: New York, NY

País: USA

Biolage Digital JMA Responsibilities: 

•    Build yearlong trust builder advocacy strategy with nano & micro creators (both professional stylists & consumers) by inviting them to be part of the Biolage community 

o    Lead building an advocacy list by collecting mailing addresses and building relationships with these influencers all years & continue to mail them products on an ongoing basis    

o    Lead Biolage product giveaways on Biolage community social channels to encourage post engagement  

•    Lead creating social notecards for our artist mailings with social instructions encouraging our Biolage artists to post & ensure they are hashtagging our brand & using correct hashtags per product launch

•    Indentify salons/stylists (non-paid regional educators and artistic educators) who have a social following & are actively posting about the brand; always on gifting strategy

•    Lead in ownership with social/influencer manager on managing all 2024 influencer campaign in partnership with agency of record 

•    Lead in ownership with social/influencer manager & marketing the all 2024 UGC content creator asset creation for paid social & PDP how to videos for 2024 launches

•    Collaborate with social/influencer manager to create a Pinterest strategy for the Biolage Pinterest page & work with our designer to create pins

•    Collaborate with social/influencer manager on owned TikTok strategy to ensure we are fueling our advocacy strategy & engaging micro influencers

o    Look for existing content that we could repurpose for owned TikTok channel to fuel our feed

•    Manage TikTok community management; engaging with people who are tagging the brand by liking and commenting back on posts

•    Manage weekly Facebook page post cadence & community manage all Facebook comments on a daily basis

•    Work with global team to get Instagram monthly calendar to leverage for planning of weekly posts

•    Update salon resources social assets with new big bets and launch content

•    Create monthly SSC social posts for salon centric sales team and Biolage salons 

•    Work with Salon Centric Social team to identify It Takes A Pro Biolage squad team members, co-create briefs and send out products to each team member per launch

•    Provide Salon Centric with monthly Biolage UGC hair social posts to be featured on the SC Instagram channel

•    Partner with education and social/influencer manager to identify talent for Salon Centric IG story takeovers for specific launches

•    Partner with education to identify Shop and Learn topics, artists and times and create a social tile to be posted on IG stories and the Biolage Facebook page

•    Create a monthly social giveaway strategy across Facebook, IG and SC IG to actively engage our Biolage community 

•    Update salon resources social assets with new big bets and launch content

•    Own Opera and Salsify management for all new launches and brand renovation 

•    Manage Amazon, Ulta, JCPenny A+ content 

•    Collaborate with ecomm lead on Amazon Instagram Posts monthly 

Recent graduate (within 12 months) of a BA degree in a marketing or digital-related field. 
Previous internship related to marketing is a plus 
Legally authorized to work in the US on a full-time, permanent, and ongoing basis without requiring sponsorship now or in the future 
Self-starter and capable of taking action and leadership over projects 
Well-developed computer skills, including Word, Excel, and PowerPoint required 
Ability to manage, prioritize multiple assignments and work efficiently while remaining flexible to unforeseen changes in direction 
Flexibility to commute back and forth to the location of the specific Junior Marketing Associate role 
Excellent written and verbal communication skills, interpersonal skills, planning skills and follow-up skills 
Enthusiastic team player, creative/innovative thinker with a passion for process improvement 
Excellent problem-solving skills, strong attention to detail in a fast-paced work environment

  • What's in it for you:
     * Salary Range: $25-$27.50 per hour (The actual compensation will depend on a variety of job-related factors which may include geographic location and education)
     * Hybrid Work Policy(3 Days in Office, 2 Days Work from Home)
     * Flexible Time Off(Paid Company Holidays, Volunteer Time, Summer Fridays & More!)
     * Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products)
     * Learning & Development Opportunities for Career Progression (Unlimited Access to
     * E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
     * Employee Resource Groups(Think Tanks and Innovation Squads)
     * Access to Mental Health & Wellness Programs