Función Laboral: CMO & Digital
Tipo de contrato: Jornada Completa
Ubicación: Central Region - Kuala Lumpur
- Dive into initiatives to promote customer retention and growth through digital marketing, digital sales.
- Emphasize on building superior customer experience online, including electronic Flagship Store Design, brand’s eCommerce portal, managing CRM for eCommerce, loyalty programs and ensuring delivery and returns processes are effective.
- Review eCommerce business model to ensure effectiveness and ROI.
- Drives relationship with online partners/retailers, eDistributor to ensure synergies between the brand’s own digital activities and those of the retailers.
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
- Leverage on digital tool to review business results, identify opportunities. Ability to analyse data using L’Oréal’s digital dashboard , Google Analytics, Social Listening and Media Reporting
- Works closely with marketing to define the consumer experience and e-merchandising Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies Ensures that the brand presence and journey online is consistent with overall brand standards and strategy
- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands)
- Candidate with 3 years of marketing + digital marketing experience, managed social media, manage brand website and its KPI, experienced using social listening tool and report
- Added advantage for candidate with CRM experience as well as Google Adword certification
- Demonstrate ability working with a diverse group of people and high collaborative skills across team in organizations, fast in adapting in new environment and critical thinking
- Had experience on eCommerce or working with marketplace is added advantage
- Had experience with digital startup firms added advantage
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