Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: Netherlands - Headoffice Hoofddorp

País: Netherlands


Digital Development Manager Benelux


 L’Oréal Group:

L’Oréal has been at the top of the cosmetics business for over 100 years, and is one of the largest FMCG companies in the world. Beauty and personal care have always been part of civilization. As soon as needs for shelter and food are met, people will invest their money in beauty and personal care. This makes our business strategic and impactful. Today, one billion consumers all over the world use our products and we aim to reach a billion new consumers by 2020. With our 27 brands, we meet different consumer needs and we believe that with our diverse product portfolio we contribute to confidence and self-esteem. 

L’Oréal in The Netherlands

In our Dutch subsidiary, located near Amsterdam, we work with 420 people to strive for a number 1 position for all our brands in the Dutch Market. Being an innovative and high pace company we introduce new products on the market every month. Powered by strong marketing campaigns, good relations with our retailers and a fluid supply chain, we sell over 53 million products per year.


“A company is not about walls and machines, but about people, people, people.”

 (Eugène Schueller, founder of L’Oréal)


To maintain our top position in the market, we need ambitious people, with strong convictions and believes. People who are courageous, take risks and challenge the status quo. We look for future leaders who are willing to go the extra mile and want to make a difference. We need talent.

At L’Oréal you’ll be working with driven and passionate colleagues, and management that will stimulate you to excel. L’Oréal offers an international and diverse work environment where fun, next to serious work, is fundamental for our teams. L’Oréal takes its responsibility as corporate citizen, where you as an employee can play an active role yourself.


The Role

Key job accountabilities:
Reporting to the General Manager of the division with a dotted line to the Head of digital Belgilux, the Digital Development Manager Benelux will be responsible of the development of the e-business unit of the division. He will, in respect with the brand & division models, increase online turnover, setting out the distance-selling strategy, ensuring incubation of new businesses & brand growth both through direct2consumer and indirect distribution. Next to that, he is responsible of maximizing the integration of digital into our practices, hence ensuring marketing, communication and commercial converge towards developing the consumer-centric experience, satisfaction and loyalty. Through a long-term owned (content), paid (online media investments) strategy, he will maximize the impact of advertising using all touch points in line with the brand’s / project’s strategic vision.


  • Missions:

- Ensure to place consumer insights at the heart of our marketing & business Model
- Drive change:

  - Ensure the following activities by managing the team members & stakeholders:

* Content management: Develop creative, qualitative and appropriate content &  features/ functionalities to support the brand’s or project’s ambition (Digital Content Manager).
* Social media management: Create, develop, manage communities and deploy a  relevant social media strategy to support the brand’s ambition (Digital Content Manager).
* Consumer touch points/media strategy: Plan & optimize media (all touch points)  strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations (Digital Campaign Manager).
* Customer data, relationship and service management: deploy a strong customer  knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking (CRM Manager, Consumer Service & Client Service department)

* Help the Information systems and technology enablement processes : Appropriate  technologies, platforms

 2.       E-business (e-commerce & e-retail)

      - Define e-business development & strategic roadmap: Identify and experiment e-business opportunities in line with brand’s positioning and objectives (including e-boutiques, e-retail and    e-tail, mobile commerce

     - E-commerce:

  •           * Drive sales, ensure profitability and growth of the e-boutiques
  •           * Coordinate internal teams Supply Chain (internal/external), finance & consumer service
  •           * Define & manage P&L
      * Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) 
          and  ensure cross-channel synergies
  •           * Track and measure site & Business performance to increase programs ROI
  •           * Define, lobby for and pilot the budget in line with the entity’s /brand’s strategy and  
  • * E-commerce management: build and pilot an innovative distant selling strategy : e-
       commerce, m-commerce, new categories, etc.… ensuring the global consumer experience
        &  cross canal consistency


- E-retail, E-tailing:


* Negotiate and align Joint business plans with eRetailers with regular Joint reviews on achievements / KPIs:

* Co-lead the country eCustomers global relationship & negotiations with the CDO & Commercial teams

* Write E-Commerce charter for selling on eRetailers and negotiate specific trade agreements

 * Plan & monitor business performance:

 * Anticipate possible budget drift & propose & communicate plan within an actionable timeframe.

* Plan & review activities to improve performance (MS,Val/Vol,profitability, brand appearance etc.)

 * Define & manage P&L

* Build the long-term e-retail & e-tailing vision in the market and per client through category-centric strategies, client segmentation

 * Define key business drivers

 3.       Digital Media Strategy

- Ensure the division, brand and category global digital media strategy, ensuring a long term ROI vision (e.g. data collection) and short term global yearly digital media plan.
- Support the Digital Campaign Manager in defining campaigns key objectives, developing an activation plan consistent with the Consumer Journey, and in line with the integrated campaigns process

- Pilot media investments (negotiation, KPI’s, optimization, investment strategy)  and define, lobby for and pilot the budget in line with the entity’s /project’s strategy and ambition
-  Pilot the ROI of media investments, defining metrics and using dashboards to monitor media and site performance
- Select and manage the proper external agencies and media partners

Your profile


• Experience of 6 to 10 years in a similar position

• Good consumer, product and brand knowledge

• Expertise in the digital & Ecommerce field

• Project management

• Good working knowledge of English & Dutch, French is a plus



You will enjoy working at L'Oréal if you are;

·         innovative and out-of-the-box thinker who challenges traditional methods

·         entrepreneurial, initiative taker and eager to make a difference

·         passionate to inspire the people around you

·         resilient and easily adapt to a new challenging environment



We offer:

L’Oréal offers an attractive role in a dynamic work environment, a compatible salary with excellent secondary conditions (e.g. 13th month, profit sharing) and opportunities for further career development. We offer large development opportunities in a stimulating and passionate environment, inside a worldwide settled company, leader in Beauty.



At L’Oréal we aim to hire a diverse workforce:


A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant

(Jean-Paul Agon, chairman and CEO of L’Oréal)



About L’Oréal

L’Oréal has been the market leader in the cosmetics business for over 100 years, and is one of the largest FMCG companies in the world.  This success is the result of our powerful portfolio of international brands that is unique in the world and that covers all the lines of cosmetics: hair care, coloring, skin care, make-up and perfume.


Very complementary, these brands are managed within the group by 4 divisions that each have expertise in their own distribution channel:


The Consumer Products Division offers the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the group’s quest to win over a further billion consumers.

Brands include: L’Oréal Paris - Garnier - Maybelline New York - Essie – NYX Cosmetics


L'Oréal Luxe offers both men and women throughout the world an array of prestigious and modern international brands with a unique heritage. The brands of L’Oréal Luxe strive to promote the different specialities of luxury beauty: skincare, make-up and fragrances.

They also set out to offer high-quality products through a selective distribution channel, and provide excellent service that respects the diversity of its consumers.

Brands include: Lancôme - Giorgio Armani - Kiehl’s - Yves Saint Laurent - Biotherm - Ralph Lauren - Urban Decay - Clarisonic - Shu Uemura - Viktor & Rolf - Diesel - Cacharel - Helena Rubinstein - Maison Martin Margiela


Thanks to first-class education and the most advanced innovations in haircare products and services, the Professional Products Division makes sure that with each passing day more and more people can take advantage of the highest standards of quality and expertise from beauty salon professionals all over the world.

Brands include: Kérastase - Redken - Matrix - Pureology - Decleor - Shu Uemura Art of Hair - Mizani - Essie – Carita


The mission of the Active Cosmetics Division is to help everyone improve the quality and health of their skin, whether they are affected by sensitive skin or dermatological conditions, in all health care channels worldwide: pharmacies, beauty and health retailers, drugstores and medi-spas. Thanks to its highly complementary brands, and its close links with health professionals, dermatologists, paediatricians and doctors practising aesthetic medicine, the division is world number one in dermocosmetics.

Brands include: Vichy - La Roche Posay - SkinCeuticals


This organization is one of L’Oréal's major strengths. It makes it possible to respond to the every consumer's expectations according to his or her habits and lifestyle but also to adapt to local distribution conditions, anywhere in the world.


For more information about L’Oréal, see: