What will you do? 

As a Social & Influence Manager of Consumer Products Division (CPD), you will work closely with the Marketing Director to plan, develop, design and manage the brand’s owned and earned media across digital channels to increase brand engagement and strengthen brand image.

• Define the brand’s owned media strategy and implement the content plan across social media platforms
• Define the brand’s earned media strategy for influencers, and lead the engagement with these KOLs
• Lead content creators in developing regular content for the brand’s social  platforms, including static content, short videos, livestreams, and the like
• In collaboration with the product manager, create and implement social and influence activations for brand campaigns
• Lead total brand equity campaigns and social responsibility initiatives
• Manage the brand’s influencer and community management agencies
• Manage the brand’s budget for social and influence
• Keep up to date on social media trends and best practices educating internal and external stakeholders

Professional and Technical Competencies

• Social media marketing – strong knowledge of and affinity to digital platforms; knows how to leverage on these platforms to reach and engage consumers 
• Content creation – ability to create compelling and relevant content at scale
• Influencer management – ability to engage and build relationships with influencers to advocate the brand
• Strong beauty metier – strong understanding of the beauty landscape in order to create relevant communications and content

Who are we looking for?

• A graduate with a degree in Business Management, Marketing, Communications or equivalent;
• Has at least 1-2 years work experience in social media marketing
• Good project management skills and effective communication skills
• Ability to handle a fast-paced environment and operate independently with ambiguity

• A true team player
• A challenger who questions the status quo and pushes teams to achieve objectives
• Process-driven and with excellent project and time management skills
• Practical and someone having a methodical approach to problem-solving