The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI’s role is to:
• Lead the market and consumer intelligence strategy in the country (market and consumer intelligence, assessment of opportunities, consumer insight, methodological innovations, etc.). Provide analyss and recommendations to ensure proper consideration of the consumer into the group/division/brand/category’s growth strategy. Generate better understanding of return on marketing investments (ROI).
• Lead the collection and systematic analysis of country market data (panels, media plans, socio-economy, culture, demography, etc.), ensuring information quality and accuracy. Analyse the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy
• Organise an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities.
• Define development recommendations to guide senior management, local teams, zone and DMI teams.
CMI sits within the Chief Marketing Office (CMO) Team in the Corporate Division of
L'Oréal UKI. The CMO is made up of 5 teams who support the business and drive the
Digital Transformation. The team have the consumer at the heart of all we do. We help
our brands to shape their strategy, identify new opportunities and ultimately unlock
business growth in the UKI market.
Contribute to L’Oréal UKI growth by providing in-depth market understanding through on-going and adhoc analysis.
The role will be concentrated on 3 pillars:
•Continuous Data Management: as an expert and key user of continuous data sources (retailer and consumer panel), you will be responsible for translating this information into robust reports that are used to track business and market performance.
•Market Intelligence: you will build relationships with external and internal stakeholders to ensure you have full visibility of available data and leverage this knowledge to help build the most robust vision of the market. This will also allow you to create ad hoc reports/databases that answer key business questions and help drive growth on key targets / channels.
•Trends: you will identify relevant trends for our business and communicate them in an impactful way.
Key elements to your role:
•Develop a deep understanding of the industry and market
•Produce continuous regular reporting and ad hoc requests that are delivered in an accurate and timely manner
•Analyze multiple sets of data and create output that helps inform the business about market dynamics and competitive activity
•Create new and improved techniques/solutions for data collection, management, and usage
•Communicate effectively across the business to embed market knowledge
•Be able to stand for absolute objectivity.
Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.
Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.
Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.
Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.
•Proven track record in the application of insights in the FMCG industry
•Comfortable managing large, complex sets of data
•Highly numerate – strong analytically and good commercial acumen
•Expertise in Excel (advanced formula)
•Experience managing and building databases & dashboards
•Strong organisational skills & attention to detail
•Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
•Ability to work in an ever changing & demanding environment
•Ability to deliver on projects to quality and time
•Acts as a proactive self-starter and takes initiative
•Builds strong and effective relationships based on trust
•Bonus: Familiarity with Nielsen, NPD, and/or IRI data