The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world.
We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation.
L'Oréal Designer Fragrances (LDF) comprises of a portfolio of 10 brands including Ralph Lauren, Diesel, Viktor & Rolf, Thierry Mugler, Azzaro, Maison Margiela, Atelier Cologne and Valentino Beauty, which is also launching a Make up Range in 2021. In 2021 Prada Beauty will join the portfolio.
As Digital Activation Manager in LDF you will have a unique opportunity to plan and implement omni-channel digital activation strategy across a wide range of brands - to optimize a consistent consumer experience - in line with the Brand’s sense of purpose and aligned across e-retail websites and digital touchpoints in-store. As an expert in your field, you will work collaboratively as part of a cross-functional team, gathering insights and sharing digital plans & activity.
You will focus on 2 business priorities - to drive awareness and recruit new customers, at the same time as loyalising our existing database on the Mugler & V&R brands - all with a consumer-centric & data-based approach to your digital activations from social, e-retail initiatives, and loyalty CRM campaigns, to new launches, local content creation and building a brand community. Your results and learnings are shared and integrated in future campaigns. You will partner with the wider team to continuously raise the bar in the digital and retail space to deliver improved customer journeys and engagement.
•Deliver digital activation excellence across all digital touchpoints for each brand and product campaign by implementing an integrated and engaging brand experience via consumer centric content & services (user experience, best in class PDPs, product geography, relevant content, SEO, tools, sampling, rate & reviews).
•Mobilise and partner with different functions (Marketing, NAM’s, PR, Digital, CMO; DMI) to build broader business strategy; meet deadlines; drive innovation and transformation; in a solution-oriented mind-set.
•Define and implement the Mugler & V&R CRM strategy in line with brand objectives. Define data acquisition, retention and enrichment opportunities, manage brand CRM calendar and loyalty driving initiatives, as well as inform strategy, share results and best practice.
•Accelerate brand advocacy and develop a brand community by driving: product reviews via local & international syndication, retailer initiatives, and by proposing new ideas to build a community.
•Develop innovative and meaningful campaigns with samples, GWP’s, rich content in line with the brand DNA, to enrich the consumer experience on all touchpoints including CRM, online services, social, in-store digital touchpoints. Work with PR, NAM’s, Marketing provide/develop content based on consumer needs & trends.
•Ensure the success of the online consumer journey from start to end, and work with support functions to curate/develop material to nourish consumer experience and address local needs relevant for both retailer and consumer across all touch points: campaigns, CRM, UX
•Place consumer insights at the heart of your work to improve our omni-channel experience, as well as proposing new initiatives to drive online /offline purchases. Use keyword research, website data, business priorities and industry topics to influence strategy, in partnership with the wider team
•Identify online drivers and monitor digital performance among competitors & other industries (trends, insights, and experimentation) to make recommendations to management across online environment.
•Lead a test and learn approach, ensuring measurement with identified KPIs, and effectively prepare clear messages and vision for senior management.
•Develop and manage a CRM manager & a Digital Apprentice
•Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
•Adventurous. You’ll embrace challenges and change, with a drive for continuous improvement.
•Ambitious. You crave success and we’ll support you all the way.
•Respectful. Whether you’re talking to a business leader or a customer, you treat everyone the same way.
•Team work. You recognize that teams are the real heroes.
•Responsible. You’ll treat our customers and our consumers as if they’re your own.
•Open. To new ways of doing things and challenging the norm.
Alongside min 3-4. years’ experience of effective digital activation, you should be confident that you can demonstrate all of the following:
•Experience in CRM, email marketing, customer segmentation and AB testing.
•Digital-first thinking, with experience working in CMS e.g Magento, Demandware and using industry tools and metrics to evaluate performance (Hitwise, GA, Clavis, etc.)
•Experience in running social platforms, including a solid understanding social trends, KPI reporting (eg. Engagement Rate) and community management
•Experience in creating high quality, on-brand content for social & e-business platforms
•Highly organised together with the ability to prioritise and adapt within a changing environment
•Creative thinker with a track record in providing solutions to business problems
•Exceptional attention to detail
•Strong analytical ability and proven project management experience
•Strong communication skills, with an articulate manner
•Great relationship building skills and the ability to network at all levels
•The ability to work autonomously and to tight deadlines and maximize budget
•Energetic and enthusiastic with a team spirit
•Proficiency in Microsoft Excel and PowerPoint