Función del empleo: Marketing
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: UK - England - London, Hammersmith
País: United Kingdom
Programmatic Media Trader
The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
We are seeking a dynamic individual with strong Biddable media and Analytics expertise to help us move to the next stage of our digital transformation. Working as part of the Media team, within the wider corporate Chief Marketing Officer (CMO) team, you will work with all divisions in the company, and help drive L’Oreal towards an optimisation, data-driven and performance mindset.
Defining characteristics of the role:
Activating paid media campaigns through a tech stack
Setting up campaigns for successful outcomes
Analyzing paid campaign performance and identifying opportunities to optimize investment
Integrating data from various sources in a meaningful way to produce results
Driving best practice and an optimisation mindset through the organization
Collaborating with the Media team, Marketing and our agency partners to integrate category learnings into future media strategies
Working with key Global stakeholders to share knowledge, techniques and best practice
Responsible for the activation of precision media campaigns, optimization and reporting
Identifying new audience segments to activate against and opportunities to drive towards campaign KPIs
Integrating data sources from within the business (eg CRM, Search, CMI etc) to buy in media and analyzing the business effect they bring
Using the Doubleclick stack (or others) to set up, activate and analyse campaigns.
Working with Marketing to educate on campaign performance and optimization techniques used, building in learnings for future campaigns.
Staying abreast of innovation and new techniques, developing knowledge within the Media team and wider Marketing community.
Working with our tech and media partners to ensure we apply best practice, beta opportunities where relevant and are continuing to drive our transformation
Working collaboratively with counterparts in other countries, sharing techniques and results.
Presenting and translating technical information in a clear, concise manner to marketing and senior management.
Preferred qualifications & skills:
1-3 years’ relevant experience in biddable media buying, from an agency, trading desk or DSP
Experience working with both branding and performance advertisers
GA certified and strong working knowledge of the Doubleclick stack (or equivalent)
Good understanding of paid media and willingness to learn about new channels
Experience of various test and learn methodologies
Practical and questioning approach, willing to innovate and challenge the status quo
Strong written and verbal communication skills with ability to articulate key insights clearly
Strong problem solving skills, ability to work flexibly, autonomously and take ownership for resolution
Ability to build good relationships and networks and leverage these to achieve your objectives
What could L’Oréal offer me?
World class training and development
Excellent benefits including pension, profit share, product discounts and a competitive salary
Work with some of the biggest brands in the business, and the most passionate people in beauty
The opportunity to lead change you want to see within the biggest beauty company in the world