Función del empleo: Marketing

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Dubai

País: United Arab Emirates

Redken Brand Manager

At L’Oréal Professional Products Division (PPD), our 10 world-renowned brands create products for the finest salons. We are privileged to partner with hair care professionals worldwide, and provide them with the latest innovation, newest technologies and best education in order to deliver outstanding professional service to discerning consumers.

Now we are looking for an ambitious and
enthusiastic Brand Manager to drive our brand’s image and SOV in the region.

This is a senior role reporting to the
Brand Director. It involves managing the offline Marketing aspects of the brand, and requires at least 5 years’ experience in an industry environment with a strong retail culture and exposure to digital transformation.

We know our industry is changing at an unprecedented pace. That’s why we’re driving a global programme of smart transformation. But we’re not asking you to run with what’s already in place. We’re asking you to surprise
us with your creativity and experience to deliver the best on the brand.

You Will

Develop and grow Redken.

Implement the right strategy set by the Brand Director.

Co-ordinate on business drivers across all related stakeholders/functions.


As a successful Brand Manager, you’ll need to have a strong understanding of the customer and the consumer and be able to adapt your mindset and knowledge into the salon business. Working closely with our trade partners and our global teams, to share and identify opportunities in the market place relevant to the local market. You will be responsible to plan and allocate spends in line’s with the brand’s strategy.  Manage ROI and effectiveness of marketing activities across business channels.

Create regular quantitative and qualitative monthly and quarterly brand performance report.

In short, you’ll implement amazing launches to make Redken
a great place to win.


You have the inspirational personality to get people behind you. We expect you to create performance-led activations while never losing sight of our customers. You’ll need to have a high level or communication with a go to market approach, ensuring implementation to drive sales. You will need to be digital savvy and creative always looking for latest trends to apply on the brand when relevant.

You Are

Entrepreneurial. You always spot opportunities to shake things
up and change the world for the better.
Creative. Always on the lookout for latest trends to inspire new ideas related to the brand’s image.
Results Driven: Always working towards achieving best results with a positive ROI.
Only human. You’ll may make mistakes sometimes but you have no fear of failure because you’re smart enough to learn from them.
Ambitious. You crave success and we’ll support you all the way.
That way, we all win.
Respectful. Whether you’re talking to top management or a salon owner round the block, you treat everyone the same.
Responsible. You’ll treat our customers, our consumers and our money
as if they’re your own. Because they are.
Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.

You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home whoever you are.

You Have

5+ years’ experience in retail (preferably beauty industry) and digital transformation
Delivered brand and category growth for premium brands – in dynamic market conditions
Worked regionally in Marketing related roles.
Worked in developing and developed markets and in modern and traditional retail environments

Strong negotiation skills