Función del empleo: Marketing

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Dubai

País: United Arab Emirates

  • Job Title: Marketing Manager
  • Function:Marketing
  • Division: CPD
  • Brand: Garnier
  • Job Location: Dubai
  • Job Level: Managerial
  • Reports to: Brand Director
  • No. of Direct reports : 2  Indirect: 4
  • Define and guide the region brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.
  • General Description:

                 - Define the strategic directions and the 3-year marketing plan for Garnier, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)

- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs

- Take ownership of international launches and create the right angle of attack locally to build 360 integrated, engaging consumer brand experiences locally with a perfect on-time execution, with localization of content when needed

- Supervise the entire development process and the respect of deadlines

- Build and follow up on the execution of the ecom marketing plan in line with the CPD                  EKAM

- Manage the budget (sales forecast; brand’s pricing strategy, A&P build up and follow                    up)

- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)

- Create and follow up on digital strategy (social and pure media), ensuring the                              performance

- Mobilize other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy

- Define clear messages to present to top management and accompany the teams in the preparation of meetings

- Build, develop and manage your team, train them and develop their marketing expertise and know-how

Specific to selective divisions:

ZONE MARKETING LIASE AND INFLUENCE

- Develop a collaborative working relationship with Zone Marketing and Influence decisions for Business Needs.

- Communicate regularly with Zone marketing on International projects to ensure smooth implementation.

BRAND OWNERSHIP

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

- Translate the brand’s sense of purpose into consumer story for Consumer Touch                          points

- Translate Brand Equity on-ground through breakthrough touchpoints for all categories.

Team Managment

-Build, develop and manage your team, in line with L’Oreal simplicity values. Promoting a working environment of cooperation, entrepreneurship, engagement and enablement.

-Integrates sustainability and business ethics in all decision making, and influences teams in that direction

-Inspire, lead and build a winning marketing activation team in GCC

·             KNOWLEDGE AND EXPERIENCE:               

-Strong brand DNA and product knowledge

->7 years of successful experience in marketing - Essential

-Arabic Speaking – Plus Point and Preferred

-FMCG background Essential – min 4 years

-GCC Experience - Preferred

-Marketing Role Minimum as Senior Product Manager / MM

·         SKILLS AND ABILITIES:   

-Acts / leads with human sensitivity • Displays sensitivity to our “métier” • Demonstrates entrepreneurship • Innovates • Achieves results, with integrity • Manages complexity • Interacts effectively

-Right balance of strategic approach/analytical skills along with creativity and                                 innovation.

-Activation Expertise and attention to detail and ability to translate Brand big idea to local channels / platforms / Countries in GCC

·         STAKEHOLDERS

INTERNAL           

- Sales team, TM Team, ECOM, and MANCOM

-Zone Marketing Team – Garnier

EXTERNAL          

-Clients and Suppliers

·         PERSONAL COMPENTENCIES     

MARKET & CONSUMER INSIGHT • Identifies market drivers • Translates trends and consumer knowledge into meaningful insights BRAND DEVELOPMENT • Thinks brand strategy • Imagines disruptive products & services • Develops integrated campaigns that work • Integrates retail & shopper expertise ACTIVATION EXCELLENCE • Delivers excellence with agility and rigor • Integrates sustainable, business consciousness COLLABORATIVE LEADERSHIP • Creates collaboration for bigger success • Shares & leverages best practices


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