Función del empleo: Others

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Dubai

País: United Arab Emirates

Job Title: Regional Retail Education Manager
Reporting to : Brand Director
Company/Div/Dept : L’Oreal Middle East LUXE
No. of Reports:Direct: 2 
Indirect: Local Trainers in the markets



o  Deliver and implement Retail Education strategy for the GCC for Lancome, both supporting the worldwide brand strategy while making it locally relevant at the service of business.

o  Ensure brand message &  image are successfully conveyed at counter through BAs

o  Provide local markets Training teams with all tools and materials to ensure perfect consumer experience and product knowledge within the field teams (multi-languages English/Arabic).

o  Support and advise the local markets in career development plans of the field teams + supervise the top position talent pool (team of 12 nationals). Help upskilling the Education function through the right processes and tracking tools for the career development of field teams.

o  Foster cooperation with Sales/marketing to enable local Education teams as a efficient business partner at the service of retail excellence.

o  Direct management (forecasts, implementation, follow up) of BA grooming and service tools materials.

o  Report on a monthly basis on Education KPIs and link with Retail/Sales KPIs to measure impact of Education actions on business results, and ensure optimization of human and financial resources.

Scope: GCC markets




·     Provide training directives and materials multi-languages to local trainers for new BA inductions,  new product trainings, sales techniques and specific BA development trainings

·     Roll out of company tools and programs for field teams

·     Follow up with local teams performant tracking & assessment tools associated with all training performed + in link with business results.

·     Integrate Education with Commercial/Retail and Brand teams to ensure Retail Excellence. Integrate 360 approach to the field teams trainings (Sales, Marketing, PR, Digital)

·     Manage and monitor Education budget (orders, uniforms, trainings, travels, expenses, gifting…) 



  • Support and coach local training teams to identify development needs + create individual plans for field teams.

  • Actively participate in career development of Senior Roles and Field Management profiles + talent pool (esp. nationals)

  • Directly manage development and career plans for Regional Expert (MUA and Skincare), manage his/her schedule in coordination with Marketing and Sales.


  • Represents the brand in-room &  in counter

  • Ensure consistency of messages &  image at POS




  •            Internal:  Marketing, Commercial, Retail, Finance

  •            External :Local trainers, commercial/retail teams, retailers,  distributors and  suppliers.


Education/ Qualification

  • Minimum of 5 years experience as Trainer OR Bachelor degree &  a minimum of 3-4 years experience in training or retail management.

  • Passion for cosmetics & luxury

  • Adaptability -  able to adapt to different teams, categories, markets

  • People & service oriented – generous, friendly, patient, dedicated, adaptable

  •  Pro-active - dynamic, enthusiastic, team player, entrepreneur, committed, self-driven, open-minded, willing to learn

  •  Well groomed

  • Ability to cope with business pressure

  • Able to travel GCC + Europe.

    No of years experience: Ideally 7+ years experience

    Essential experience :

  • Excellent presentation, communication &  organizational skills

  • Microsoft Office (Word, Excel, Powerpoint, Outlook)

  • Self motivated, results oriented, creative thinker

  • Ability to simplify expert information

  • Sense of luxury, luxury customer &  service

  • Able to deal with portfolio complexity

    Preferred experience :

  • Diploma in make-up a plus

  • Strong selling skills

  • Proven experience in evaluating, motivation and coaching sales staff.


    Written & spoken language

    English & Arabic