Función del empleo: Marketing
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: New York, NY
País: United States
Division: SkinCeuticals Marketing, Active Cosmetics Division
Location: New York Office, Hudson Yards
In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!
This newly created role will support the Head of Integrated Brand Marketing in strategy, creation, execution and reporting of consumer activation programs for SkinCeuticals USA, with a key focus on digital initiatives.
S/he will be an integral part of the brand marketing evolution focusing on increasing consumer awareness and share of voice within the digital universe. With an emphasis on acquiring and activating luxury skincare buyers, s/he will create dynamic consumer touchpoints ensuring consistent brand messaging across all. S/he will liaise and be a key driver between product marketing, digital, media, integrated communications, the DMI as needed, and senior brand management to drive brand growth.
Success will be clear and effective data-driven marketing plans that drive the acquisition and engagement of new consumers by creating immersive and personalized consumer journeys, to ultimately establish long-term consumer relationships. Critical to his/her success is pushing out of the box thinking, journeys, and partnerships to find our consumer and communicate/influence them.
Consumer Activation KPIs: Net New Consumer growth, Consumer Lifetime Value, Brand Awareness & Discoverability, Media Performance, and driving O+O (online to offline) initiatives.
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail [email protected] Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.