Función del empleo: CMI

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

L’Oreal USA

10 Hudson Yards, New York NY

Manager, Consumer & Market Intelligence (Consumer Hair Brands)

Corporate Digital Team

Position Summary

Overall, the Manager of CPD CMI will work to:

  • Support the activation and local creation insight efforts for the Hair métier within the CPD Division (Haircare, Styling, Hair Color).
  • Partner with Local US CPD Division and Global DMI Leaders to ensure optimal research plans / budgets are built and flawlessly executed, in partnership with métier AVP.

Core insight areas the Manager will be responsible for include:

  • Concept Testing and Product Validation (for Local Creation)
  • Package and Shelf Testing
  • Custom Survey Design, Qualitative, and Quantitative Methods
  • Equity and Awareness Tracking
  • Management of Proprietary Consumer Panels and Tools
  • Budget and expectations management along with agency resource management

Success will be driven in-part by:

  • Delivering strong consumer-driven insights to marketing.
  • Balancing daily project needs while delivering against meaningful strategic priorities.
  • Managing across both US and DMI teams to exceed expectations.
  • Building a strong network to allow for penetration and integration into team issues, strategic meetings, and general division culture/work processes.


Essential Duties & Responsibilities

  • Fully immerse in the business needs and situations within CPD Hair brand teams, becoming a trusted ally and team member.
  • Build agency relationships related to the CPD work and maximize their operational output and potential, while bringing new innovative tools and methods to the group.
  • Disseminate and animate actionable insights that will drive L’Oreal brand growth, internally and with our external customer base.
  • Budget management and project status tracking and reporting.


The Manager of CPD CMI will form close partnerships with:

  • Marketing Operations and DMI leaders across the division.
  • Domestic and Global CMI/Prospective teams
  • Outside vendors and agencies



  • MBA a plus.
  • Requires 2-3 years of industry experience, through positions/ assignments in market research (whether custom or syndicated) or marketing.
  • Industry background includes traditional CPG, beauty industry experience critical.

The successful candidate will have the following key personal qualities: results orientated; proactive with a ‘make it happen’ attitude; team builder and strong listener/communicator (oral, written); ability to manage multiple projects simultaneously; flexible and adaptable (willing to look at things in new, unique ways); strong planner, organizer, and strategic thinker. Solid track record of relationship management, problem solving, and influencing... as they will be working across many unique teams.

Additional Key Skills:

  • Passion for consumer insights and the beauty industry.
  • Positive approach and transparent with projects/work/planning.
  • Self-starter; can work autonomously to get things done.
  • Eager to learn new industries, consumer targets, distribution channels.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.