Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: USA

Job Title: Manager, Data Driven Experience (CRM) Analytics 

DivisionProfessional Products Division (PPD)

LocationNew York, NY

Reports ToAssistant Vice President, Data Driven Experience (CRM) Analytics

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Professional Products, our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes Biolage, Kerastase, L’Oréal Professionnel, Matrix, Mizani, Pureology, Redken, and Shu Uemura.

What You Will Learn:

The Manager, Data Driven Experience (CRM) Analytics is responsible for proactively mining, querying, and analyzing the CRM database (loyalty, D2C and B2B) to execute on the PPD analytics roadmap. This role will partner with the PPD brands & cross-channel teams to develop campaign analysis to identify consumer insights that support our direct-to-consumer, business-to-business, and e-commerce distribution channels. Responsibilities include:

  • Data mining and analysis of customer and partner data (including eCom & loyalty) to uncover actionable insights & recommendations
  • Work closely and collaboratively with PPD brands, cross-channel teams & partners to deliver a 360-reporting view
  • Collaborate with PPD brands on consumer centric initiatives, such as acquisition, retention, engagement, cross-selling, performance forecasting & loyalty
  • Create & manage cross-channel campaign reporting & ad-hoc analysis with key stakeholders (i.e. sales, planning, education, marketing)
  • Key understanding of CRM KPIs including engagement, churn & net gain
  • Effectively reconciling the needs of business stakeholders with Digital IT and database management teams

The expectation is that this individual will become an expert on the PPD customer, both on the consumer and professional sides of the business by developing and disseminating customer insights and analyses that support business objectives.

What We Are Looking For:

Required Qualifications:

  • Bachelor’s degree, preferably in Business Analytics, Statistics, Sales/Marketing, Business Administration, or other related fields
  • 3-5 years of experience working with SQL – Strong SQL skills are a must
  • 2+ years of experience working with statistical analytics languages (Python, R, SAS, etc.)
  • Experience with email and SMS marketing
  • Experience with dashboarding and data visualization tools (Power BI, Tableau, etc.)
  • Experience with customer loyalty programs
  • Experience with marketing technology-based data sources and integration concepts as they relate to sourcing data from disparate sources

Preferred Qualifications:

  • Masters in Statistics or Data Science
  • Experience with media analytics
  • Experience with web analytics services (i.e. Google Analytics))
  • Experience with Salesforce products (Marketing Cloud, Data Cloud, Commerce Cloud, Personalization, Interaction Studio)

What’s In It For You:

  •  Salary Range$98,200.00-$137,500.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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