Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York City

País: United States

MANAGER, DIGITAL MEDIA STRATEGY will be consulted and responsible for all digital media investment for a select portfolio of Luxury Division brands. The Manager will be working in tandem with brand marketing, digital, and where applicable, media teams to the form the overall brand communication strategy. The Manager will build media plans and develop partner strategies in tandem with brand marketing, leading execution for paid social. Planning, executing, and reporting of programmatic media will be Managed Service-driven, sitting with either Le Desk or a DSP depending on campaign owner. Planning, executing, and reporting of Paid Search will sit with Labelium. Planning, executing, and reporting of Affiliate channel sits with Rakuten Affiliate Network (RAN). The Manager will provide brand and division-level leadership in reviewing social and programmatic media plans for media targeting, effectiveness and best practice use of creative capabilities.

The Manager will use available partner tools to provide expert-level analysis & optimization of bidding objectives, target audiences, ad formats and creative. The Manager will manage on behalf of the brand

ROI measurement and design of experiments, in conjunction with CMI team. The candidate will assess media performance across partners and initiatives and will communicate trends, share insights across the division on consumer engagement, media effectiveness-efficiency and online/offline purchase behavior.

Play a key role in bridging the gap between data science and business insights. They should be experienced in working with large data sets and understand how to design experiments and draw actionable conclusions of statistical significance. They should have a passion for the business of beauty and a profound ability to take complex subject matter, distill the information and communicate business insights across the organization. The Manager should provide leadership at the brand-level on multi-touch attribution and marketing effectiveness – market mix modeling and statistical analysis. 

The Manager will support and often provide hands on keyboard execution of new and advanced media initiatives including but not limited to – Data Management Platforms, Dynamic Content Optimization and Advanced Audience Analytics.

Job Requirements:

At least 5 years of experience in managing digital media for high volume business-to-consumer CPG, eCommerce business

  • Must have hands-on experience with Social Media advertising platforms (Facebook required; Twitter, Pinterest a plus) – Audience Insights, campaign planning, analysis and optimization, custom audiences
  • Must have hands-on knowledge of the AdWords/DoubleClick platform and experience with the campaign setup, Tagging, audience development, bid management
  • Must have expert-level knowledge of web analytics platforms – especially Google Analytics and CoreMetrics; Omniture experience also applicable. Must have extensive experience with navigating standard reports, building custom reports and dashboards, segments, event creation and multi-channel attribution. Experience with tagging (GTM or      other tag container) and analytics API development also a plus
  • Must have advanced excel skills, comfortable with pivot tables, formulas, modeling, forecasting, budget management and quickly manipulating large data sets
  • Knowledge of search bid optimization platforms (DoubleClick, Kenshoo or Marin) also a plus
  • Knowledge of programmatic media buying platforms also a plus
  • Knowledge of DMP execution also a plus
  • Strong knowledge of current digital media trends, strategies, and techniques
  • Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving.
  • Ability to identify, scope and implement digital media campaigns while meeting ROI goals.
  • Familiar with executive level reporting and communication. Able to clearly communicate digital media concepts to an audience with a wide variation in digital experience.
  • Proficiency in digital media KPIs, tracking and online analytics a must. Experience in both digital creative development and digital marketing across multiple channels and platforms a plus
  • Strong interest in driving results and innovation from eCommerce & digital marketing initiatives
  • Bachelor’s degree required. MBA preferred
  • Experience and passion for the beauty industry
  • Experience and passion for luxury goods
  • Expert level of proficiency with Microsoft Office (Excel, Word, PowerPoint)
  • Multitasker by nature who can manage multiple processes with a high level of quality and consistency.
  • Ability to work in a team and to communicate in a clear way.

Judgment and Decision Making:

This position will require a highly productive individual who can work collaboratively to drive flawless execution and proactively manage digital media campaigns across the L’Oreal Luxe portfolio. The role will require daily interaction with multiple groups including Marketing, eCommerce, PR, creative, finance. This will require a high level of interpersonal skill and diplomacy, and demonstrated ability to justify online priorities and decisions to internal partners. The role will require strong time management, and prioritization skills. This position requires the individual to become an active extended team member of brand marketing & eCommerce teams, with shared P&L accountability. The Luxe D2C team values members who put the success of the team above individual task completion, with “roll up your sleeves” approach to day-to-day activities and ways of working with cross-functional partners. 

 

Key Duties and Responsibilities:

  • Strategy – 40%.
  • Providing brand and division-level leadership in reviewing digital media best practices, including targeting, effectiveness, frequency, creative across programmatic, social, and SEM - 20%
  • Business review planning - digital media mix monitoring & strategy, including budget validation by brand - 20%
  • Tactical Execution & Support – 40%
  • Ongoing acquisition media performance monitoring, optimization, and reporting across all brands and vendors - 40%
  • Spend Management & Team Communication – 20%
  • Monthly media forecasting, trending, and commitment tracking across all brands; Collaborates with brands for all accounting needs in the invoice, confirmation and payment of all vendors - 10%
  • Meeting Prep support - 10%

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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