Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Manager, Omni Media

 

Division:  Giorgio Armani Beauty, YSL Beauty, Designer Fragrances (Viktor & Rolf, Ralph Lauren, Valentino, Maison Margiela, Picasso)

 

Location:  NY


Job Summary 

 

In support of the Director Omni Media, responsible for developing and executing Omni Media strategy & for Luxe fragrance brands including Giorgio Armani, YSL, Viktor & Rolf, Ralph Lauren, Valentino, Margiela, Picasso). Omni Media encompasses traditional media and digital media, inclusive of social, programmatic, video, display, search. Ensures that all media efforts support each brand’s overall business and marketing objectives. You will work closely with our agency of record as they handle billing and account management of all media, along with digital ad operations (trafficking and tagging). You will have responsibility for strategy, planning and execution of media on behalf of scoped brands. Works with internal marketing teams to manage and implement media programs to maximize brand image and sales of specific product lines. Must justify media mix choices to the VPs of Marketing and GMs. Responsible for managing budget for pure & co-op media and working closely with finance to ensure accuracy of budget records; including ownership of media POs & monthly financial reporting internally (finance/marketing) and externally (AOR).

 

 Position reports directly into the Director Omni Media for Giorgio Armani Beauty, YSL Beauty, Designer Fragrances, with strong collaboration with internal Digital media & finance teams.

 
  

Job Requirements  

- Minimum 5 years of experience in media strategic planning and buying. Ideal to have both media agency and client background, but not required. Requires experience in all aspects of digital media (including, but not limited to, social, video, programmatic, search, measurement) as well as traditional (TV, Print, OOH). Candidate should already have built a strong network in the industry among publishers (e.g. Conde Nast, Hearst etc.) and digital vendors (e.g. Google, Facebook/Instagram, Snapchat, Adobe etc.).

 

- Must be able to work both independently and collaboratively with marketing teams, digital, PR, social, CRM and sales teams. Must be able to work in a dynamic, fast-paced environment.

 

- Beauty and Luxury products experience preferred, but not required.

                                
 

Judgment and Decision Making  

Ability to collaborate with multiple stakeholders - high

Decision making and judgment – high

Ability to influence – high


Financial Scope 
 

Annual Budget Responsibility:  $79 Million

 
  

Essential Duties and Responsibilities:

  

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

1.  Execution of media strategy; act as lead for tactical planning for Print, TV, Digital & OOH media. Must have working knowledge of all media forms, with a focus on beauty/fashion properties & key industry partners.

 

 

40%

2. Financial management of omni media budget, including monthly budget reporting internally (finance) & externally (AOR), supervision of media Purchase Orders & Goods Received in media plan management system, media billing resolution (together with finance, AP & AOR)

 

35%

3. Primary contact with media agencies and media vendors to clearly communicate the goals of the brands and clearly articulate objectives of the plans

 

20%

 

4. Internally educate marketing & sales teams on fundamentals of media planning and advise on briefings and media strategy to aid the group (support Director)

 

5%

   

Required Competencies:

Competencies

  1. Must possess ability to persuade and manage at varying levels of the organization
 
  1. Strong attention to detail, especially when managing budgets and internal financial reporting
 
  1. Must demonstrate ability to defend media choices both analytically and critically, taking all business objectives and marketing goals into consideration, while being agile & flexible to changing states of business
 
  1. Interpersonal savvy especially when dealing with variety of internal stakeholders & external media partners (ability to articulately convey company/brand objectives to vendors)
 
  1. A working knowledge of all media channels and ability to remain diligent on market trends and marketplace conditions
 
  1. Ability to defend and articulate joint media relationships with retailers and clearly communicate to sales teams they may relay accurate information
 
  1. Provide strong POV on all aspects of media plans and guide development
 
 

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.



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