Job Title Manager, Media - CeraVe

Division: L’Oreal Dermatological Beauty

Location: New York, NY (Hudson Yards – USA HQ)

Reports To: Director, Media, CeraVe

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare products to respond to all expectations linked to beauty and health of the skin. 

What You Will Learn:

The media manager will be responsible for supporting the team in the planning, implementation, execution, and maintenance of media campaigns cross channel. This position requires an individual to think strategically and to problem solve while paying meticulous attention to detail. The candidate must be someone who loves data and is hungry to learn. The media manager will work closely with brand Media Director to help build strategy, execute media plans, and aggregate data to inform insights and optimizations.

• Assist brand Media Director in the planning, implementation (trafficking – where needed), execution and reporting of media campaigns across channel (e.g. TV, streaming, programmatic, social, search, etc.).
• Hands on keyboard across social and search channels to help build and optimize campaigns across digital campaigns
• Own reporting across social and search, plus managing reports from external partners
• Make strategic recommendations based on brand briefs, industry insights, consumer research, competitive reports and past performance insights
• Manage budgets across brands and work closely with finance teams to handle reporting
• Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting
• Form strategic partnerships with publishers and affiliate partners to target new consumers
• Identify new consumer acquisition opportunities through strategic partnerships that align with the brand identity
• Leverage search marketing platforms to research trends and new opportunity areas
• Work with company’s media agency of record (AOR) to ensure close collaboration on all relevant partnerships

What We Are Looking For:

Required Qualifications:

• Bachelor of Arts or Science in related field
• 3-5 years of relevant industry experience
• Brand, retailer, or digital agency experience a plus
• Beauty industry experience a plus  
• Analytical: The candidate must have advanced analytical skills for deep analysis of search trends, campaign performance, and KPI optimization opportunities
• Inquisitive: Not afraid to ask questions, hungry to learn more, and passionate about
• Strong communicator: Must be able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management
• Collaborative: Ability to work in a fast-paced environment and cross-functionally between retail, marketing, CRM, agencies, and vendors

Preferred Qualifications:

• Experience in Google AdWords, social ad manager accounts, or any DSPs
• Proven track record driving paid media strategies and maximizing campaign optimizations
• Pays close attention to detail
• A facilitator and collaborator; able to work in a fast-paced environment
• Experience working in the following tools:

• Proficient in web analytics tools (e.g. Google Analytics, Adobe Analytics, etc.) 
• Proficient in search marketing tools (e.g. BrightEdge, SEO Rush, Adthena, SA360, etc.)
• Proficient in search ads managers (e.g. Google Adwords, Bing Ads, Pinterest, etc.)
• Proficient in social media business managers (e.g. Facebook/Instagram, Twitter, Reddit, Pinterest, etc.)
• Proficient in Microsoft tools (e.g. Excel, PowerPoint, etc.)

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $98,000 - $137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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