Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

L'Oreal USA

Title: Manager, Paid Search (SEM)

Division: Luxury Products Division

Location: Hudson Yards, NYC

The Paid Search (SEM) Manager will own the planning and management of all paid search campaigns on Google and Bing, as well as other search and display marketing engines, and serve as a strategic partner to Brand Ecommerce, Marketing, SEO and wider Media teams. A successful SEM Manager will effectively manage the paid search budget, lead campaign management and optimization guidance, and implement testing to maximize ROI, drive traffic, and customers.

Responsibilities

  • Define brand objectives specific to SEM and recommend tactics to drive ROI
  • Oversee day to day campaign management processes, inclusive of copy launches to support key messaging, new campaign and keyword launches, campaign maintenance and optimization
  • Implement best in class account structure – provide guidance to junior team members on keyword research, campaign & ad group organization, campaign targeting & settings, search query monitoring, campaign launches
  • Regular health checks and QA process development to ensure keyword and ad approvals, working landing pages and shopping feed health
  • Manage campaign expenses and pacing, staying on budget, estimating monthly costs and reconciling discrepancies
  • Communicate with key stakeholders on performance and status items
  • Plan and execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze key metrics, providing insight and actionable recommendations to key business owners to keep them informed of performance trends
  • Optimize copy and landing pages to deliver strong relevancy and consumer experience
  • Research and analyze competitor activity
  • Support junior team members with training and development, in partnership with Director

Requirements

  • Proven SEM experience and success managing campaigns across Google, Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Search Ads 360, Marin, Kenshoo)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with paid search feed management, analytics and research tools (e.g, Google Search Console, Google Merchant Center, Google Manufacturers Center, keyword planner, SEMRush)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • BS/MS degree in Marketing or a quantitative, test-driven field

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. 

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